Erin Andrews credits Taylor Swift helping to make women less ‘afraid’ to watch NFL
"What’s really cool is women aren’t as afraid...the casual fan doesn’t feel as afraid to watch professional sports right now"
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Nielsen: Asian American audiences helping to drive sports viewing and streaming
A Nielsen report found Asian American, Native Hawaiian, and Pacific Islander consumers are 33% more likely than the general public to subscribe to sports-specific streaming services.
Sports media execs address attracting a younger audience
"So you can spend hours a day, which would have been unheard of not that long ago, engaging with a sport but never sit down and watch a three-hour window."
Future Fans co-founders talk book and game experience to bring young viewers to sports
"We believe that understanding a sport is key to unlocking engagement and fandom."
NBA national ratings are on the rise, and the league’s attracting tons of hard-to-grab younger viewers
The NBA is up big year-over-year, and younger viewers are a key reason why.
How ABC created the 18-to-49 demographic in the 1960s to lure advertisers from CBS and NBC
Ratings data always can be interpreted in a variety of different ways, relative to other shows on in...
