Sports media execs address attracting a younger audience
"So you can spend hours a day, which would have been unheard of not that long ago, engaging with a sport but never sit down and watch a three-hour window."
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Future Fans co-founders talk book and game experience to bring young viewers to sports
"We believe that understanding a sport is key to unlocking engagement and fandom."
NBA national ratings are on the rise, and the league’s attracting tons of hard-to-grab younger viewers
The NBA is up big year-over-year, and younger viewers are a key reason why.
How ABC created the 18-to-49 demographic in the 1960s to lure advertisers from CBS and NBC
Ratings data always can be interpreted in a variety of different ways, relative to other shows on in...
