UFC’s Paramount+ debut revealed
"I look forward to 2026 being our best year ever."
"I look forward to 2026 being our best year ever."
"What do you want me to do? Roll over and let you tickle my belly? No."
This will mark White's first appearance on CBS since the UFC's announcement of the Paramount media right deal.
The response comes after White addressed Helwani in a recent podcast interview.
"Dana’s interpretation of media doing its job is "showboating” and "being an a**hole," which is laughable."
"Everybody is a competitor to us in the sport."
"It's America, baby. First Amendment."
ESPN would potentially fold the archive into its new direct-to-consumer offering.
That was the biggest bullsh*t story ever written. It’s f*cking unbelievable… Everything about it is a lie, including the people they quoted, [who] never talked to them."
"I'm very confident that we will have an amazing relationship with ESPN and they will still cover the sport."
The comments come as UFC president Dana White confirmed Rogan will continue calling fights under the new deal.
"We’ve talked about how this is good for the fans and good for the sport, but the fighters are also big beneficiaries here."
"Pay-per-view is not dead."
"Fight card, from the White House, live and free on CBS the network. Come on."
“The pay-per-view model is a thing of the past."
"We've leveled up every single time."
"We will absolutely, positively put on the baddest card of all time."
"I know these guys are trying to bring the pay back down."
"We're gonna have a UFC fight, championship fight, full fight, like 20, 25,000 people."
Anik will join Max Kellerman on the call of the Canelo Álvarez-Terence Crawford fight in September.
The UFC's rights could get spread around more in their next deals.
"I wouldn't be doing it if it wasn't for him."
With its exclusive negotiating window with ESPN having expired, UFC is free to hit the open market.