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Dec 20, 2025; College Station, TX, USA; A detail view of College Football Playoffs logo on a TV camera at Kyle Field prior to the game between the Miami Hurricanes and the Texas A&M Aggies. Mandatory Credit: Maria Lysaker-Imagn Images

Analysts: College football can triple TV revenue by 2034-35 if media rights centralize

Ed Desser and John Kosner say that a single-seller model could skyrocket college football TV revenue to $14.8 billion by 2034-35.

By Drew Lerner OnApr 20, 2026 0
Dec 6, 2024; West Point, NY, USA; American Athletic Conference Commissioner Tim Pernetti congratulates the Army Black Knights on their 35-14 win against the Tulane Green Wave in the championship game at Michie Stadium. Mandatory Credit: Danny Wild-Imagn Images

American president Tim Pernetti suggests pooling college football media rights

If it were up to American Conference president Tim Pernetti, everyone in college athletics could benefit from pooling media rights.

By Matt Yoder OnJul 27, 2025 0

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