In college football, brands matter way more than team quality
Nearly three million more viewers watched Ohio State blowout Penn State than watched a tight top-15 matchup between Vanderbilt and Texas in the same window.
Nearly three million more viewers watched Ohio State blowout Penn State than watched a tight top-15 matchup between Vanderbilt and Texas in the same window.
The network has now won 23 of 27 Saturday windows so far this season.
The Big Ten and ACC have one each, with Notre Dame rounding out the list.
Alabama's win over Georgia averaged 10.4 million viewers.
Miami's win averaged 6.5 million viewers on ABC.
12.6 million viewers tuned into ABC for the game, albeit with all of the Nielsen-related caveats.
The game averaged 9.7 million viewers on ABC.
ABC notched three audiences above 10 million viewers last weekend.
"If you're serious about getting this out of the game, then you have to call that."
Bowl season seems to be resonating now more than ever, despite an expanded playoff and the transfer portal.
The Pop-Tarts Bowl interrupted its tribute video to last year's mascot with that mascot's resurrection.
No, that wasn't "Michael Irving."
"Just chill, Herbie. Just chill on this stuff. Because this is your audience too. Who do you think's paying your fricking salary to fly all over the country and cover four different games?"
Will Levis criticized ESPN's "Fortnite OG Kickoff" branding, but then took criticism himself.
Georgia's win averaged 16.6 million viewers on ABC.
ABC averaged 7.39 million viewers for its primetime games, up a staggering 106 percent from its primetime window in 2023.
Our poll to grade the top 25 2024 college football announcing booths will be open through Wednesday, Dec. 4.
ABC currently owns 12 of the top 15 college football audiences of the year.
Ohio State's close win over Nebraska averaged 5.96 million viewers.
Many eyes will be on Happy Valley for Ohio State-Penn State, but there are lots of other interesting matchups here.