Big 12 commissioner says conference ‘lucky’ to land ‘last big media deal’
“Sometimes in life you gotta get lucky."
“Sometimes in life you gotta get lucky."
The Big 12 doesn't seem to be interested in expanding for the sake of it.
"We want to bring our fans closer to what we do, and give them a peek under the hood."
The Big 12 is set to make much more money in media rights beginning in 2025-26.
This comes a year and a half ahead of the contractually-mandated window for extension talks in February 2024.
"That remark was a reflection of the fact that I've been spending four weeks trying to defend against grenades lobbed in from every corner of the Big 12, trying to destabilize our remaining conference."
There is no "Big 12 commissioner Greg Burks."