Big 12 conference championship game Archives

Big 12 announces partnership with WWE for conference title game, including championship belt for the MVP

“With this partnership, we will integrate WWE and its brand power into one of the Conference’s biggest moments, further strengthening the bridge between sports and entertainment throughout the Big 12.”

ESPN/Big 12 streaming deal was a way to resolve championship game pricing dispute, illustrating flexibility ESPN+ provides

This deal likely wouldn't have worked for both sides without ESPN+. Gaining Big 12 streaming content for that service allowed ESPN to pay more for these championship games than they would have otherwise.

Fox turns down odd-year Big 12 championship game rights, which may wind up at ESPN next to the even-year rights

Fox had the first option on these games, but declined. Now the ball's in ESPN's court.