Beer sponsorships could decide NCAA Tournament expansion, per report
An expanded NCAA Tournament field hinges on booze sponsorships?
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Somebody get John Kruk a beer
"The way this game is going, send a few up here."
UFL beer snake leader interview features on-the-spot pivot from ESPN’s Kayla Burton
"I was shirtless holding the beer snake before Birmingham and their shirtless boys, all right?"
Jason Kelce dominates Philly radio host in beer-chugging contest for charity
The chugging contest took place at Kelce's third annual Jersey Shore fundraiser for the Eagles Autism Foundation.
After saying beer brand won’t get political, ESPN’s Troy Aikman doubles down on culture war content
"There are a lot of beer brands out there that are trying to cash in on this holiday by slapping an American flag on their package."
SNY field reporter joined tipsy Bleacher Bums to report on beer snake in an epic TV segment from Wrigley Field
"Basically the eighth, Steve."
Cardinals’ announcers were enthralled by Cubs fans’ vindictive beer snake after their pyramid was destroyed
Justice was served as a snake emerged from the pyramid's rubble.
Astros announcer Geoff Blum: “We’re gonna Crawford Bock the shit out of this thing”
Expect to see that phrase on a t-shirt around Houston very soon.
NFL beer sponsors can now use active players’ likenesses—but only with Associated Press photos of players in uniform
The NFL has slightly loosened its restrictions on beer sponsors using active player images, but only with AP photos, and "creative materials cannot imply that players are endorsing the product."
New ad brings The Bud Knight back to life, and has him choose Miller Lite; Bud Light’s king fires back
A new March Madness commercial uses The Bud Knight...in an ad for Miller Lite.
Dos Equis hires Les Miles as “Chief Lawn Officer,” Steve Spurrier as “Head Beer Coach” for new series of ads
Miles and Spurrier are featured in the latest Dos Equis commercials.
Fan dribbles beer all over himself while photobombing ESPN NBA broadcast
We’ve seen lots of photobombs on sports television over the years, but Wednesday’s photobomb of ESPN’s preseason Knicks-Celtics...
