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Bleacher Report

Bleacher Report CMO Howard Mittman talks B/R Kicks’ strategy of accessible sneaker/lifestyle coverage and events like The Drop Up

"I hope, if we're doing it right, to democratize that system so it doesn't feel exclusive, so that it doesn't feel like you don't have to be an OG sneaker nerd to get it, to follow along with it."

By Andrew Bucholtz OnDec 6, 2018 0

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