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Archives

A patchwork of turf surrounds the Big Ten logo

NBC reportedly exploring sublicense of Big Ten Championship to Netflix, Amazon

So far, interest has been muted, and Fox could ultimately block the sale anyway.

By Drew Lerner OnNov 20, 2025 0
Marshawn Lynch stands on the field

Marshawn Lynch to star in buddy comedy produced by Amazon

Lynch will play a former NFL player turned private investigator in Las Vegas.

By Drew Lerner OnSep 23, 2025 0
Credit: Robert Edwards-USA TODAY Sports

Amazon

What happens if ESPN exits MLB contract?

Dirk Nowitzki (L) and Blake Griffin.

Dirk Nowitzki, Blake Griffin reportedly joining Prime Video’s NBA coverage

Griffin and Nowitzki are both expected to work in NBA studio roles for Amazon.

By Andrew Bucholtz OnJan 5, 2025 0
Las Vegas Raiders tight end Brock Bowers

Amazon sees huge increase for year two of NFL Black Friday game

The streamer saw a 41% increase in viewership versus last year.

By Drew Lerner OnDec 3, 2024 0
Nov 24, 2023; East Rutherford, New Jersey, USA; Miami Dolphins fans pose for a photo behind a Black Friday Football banner before the game between the New York Jets and the Dolphins at MetLife Stadium. Mandatory Credit: Vincent Carchietta-USA TODAY Sports

Amazon’s Black Friday NFL game is commanding substantial ad rates

Marketers are seeing the value in advertising with Amazon.

By Drew Lerner OnNov 29, 2024 0
NBA and Prime Video logos.

Amazon’s NBA coverage to originate from Los Angeles next year

For the NBA, that means its studio programming will originate from all across the country.

By Drew Lerner OnNov 21, 2024 0
May 19, 2024; Denver, Colorado, USA; Detailed view of a TNT court broadcast camera before game seven between the Minnesota Timberwolves against the Denver Nuggets in the second round for the 2024 NBA playoffs at Ball Arena. Mandatory Credit: Ron Chenoy-USA TODAY Sports

NBA and TNT reportedly in settlement talks to end matching rights dispute

"It has to be soon. They don’t want to let it drag on."

By Drew Lerner OnNov 14, 2024 0
A detailed view of the NBA logo in the 2024 playoffs.

New details emerge from redacted NBA-Amazon contract

The agreement covers everything from what seats Amazon execs get at games, to what music they use on the broadcast.

By Drew Lerner OnNov 6, 2024 0
“Thursday Night Football” broadcasters (from left) Tony Gonzalez, Charissa Thompson, Ryan Fitzpatrick, Andrew Whitworth, and Richard Sherman on the Prime Video set at SoFi Stadium on Dec. 8, 2022. (Kirby Lee/USA Today Sports.)

Advertising

Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’

The enhanced NFL on Prime replay as referee Craig Wrolstad announced a call stood.

NFL VP blames Prime Video for ‘Thursday Night Football’ replay issue

"Just to be clear, they did not share that angle with us through the review process."

By Andrew Bucholtz OnOct 11, 2024 4
Amazon and Bally Sports logos

Amazon could reportedly stream Diamond/Bally’s RSN games non-exclusively

Despite Amazon reportedly exiting a Bally Sports deal last week, they still might wind up streaming those games.

By Andrew Bucholtz OnSep 5, 2024 2
WNBA Kelsey Plum

WNBA agrees to media rights extension with Prime Video

The WNBA and Prime Video are extending their partnership.

By Joe Lucia OnApr 5, 2024 1
Amazon Thursday Night Football

Amazon reportedly lands former Peacock exclusive NFL playoff game for Prime Video

The game that was exclusively on Peacock this year looks to be off to Prime Video.

By Andrew Bucholtz OnFeb 9, 2024 12
Bally Sports

MLB reportedly declines Amazon investment in Diamond for streaming rights

MLB is playing hardball as the Diamond Sports bankruptcy drags on.

By Joe Lucia OnJan 9, 2024 3
Dec 21, 2023; Inglewood, California, USA; Thursday Night Football Amazon Prime play-by-play announcer Al Michaels during the game between the Los Angeles Rams and the New Orleans Saints at SoFi Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

Why isn’t Al Michaels calling NFL playoff games?

After calling a Wild Card game for NBC last year, Al Michaels is absent from this season's playoff slate.

By Ben Axelrod OnJan 7, 2024 0
Marie Donoghue at Amazon.

Amazon VP Marie Donoghue is leaving the company

Donoghue had been a key Prime Video executive since 2018 following decades at ESPN.

By Andrew Bucholtz OnJan 4, 2024 0
Matthew Stafford and Derek Carr after a Thursday Night Football game.

‘Thursday Night Football’ Saints-Rams clash sees ratings rebound, return of double-digit year-over-year growth

This season has seen year-over-year double-digit growth in TNF ratings for 13 of 14 games.

By Andrew Bucholtz OnDec 22, 2023 0
Ryan Fitzpatrick

Ryan Fitzpatrick talks TNF debut: ‘It wasn’t a very successful interview’

"I was like, ‘Okay, I’m officially not a player anymore. I’m officially an outsider."

By Robert O'Neill OnDec 21, 2023 0
A Bally Sports logo.

Amazon reportedly considering investing in bankrupt Bally Sports parent Diamond

This could be a big jump into local sports rights for Amazon and Prime Video.

By Andrew Bucholtz OnDec 18, 2023 0
Amazon studio.

Amazon

Is Amazon’s interest in sports rights declining?

NASCAR Ryan Blaney

NASCAR reportedly increasing midseason package of races from six to ten

NASCAR needs to sweeten the pot for its midseason package of races.

By Joe Lucia OnNov 21, 2023 0
Bye Bye Barry Sanders

‘Bye Bye Barry’ is a nostalgic tour de force that doesn’t reveal much new information

Prime Video's 'Bye Bye Barry' seems like an extended version of the Barry Sanders episode of 'A Football Life.'

By Joe Lucia OnNov 20, 2023 0
Bye Bye Barry doc

Amazon releases trailer for ‘Bye Bye Barry’ doc, premiering November 21 on Prime Video

'Bye Bye Barry' will be available on Prime Video on November 21.

By Joe Lucia OnNov 1, 2023 0
AWS Braking Performance, photo via AWS.

Amazon

AWS Insights delivers incredible F1 technology directly to viewers

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