Dirk Nowitzki, Blake Griffin reportedly joining Prime Video’s NBA coverage
Griffin and Nowitzki are both expected to work in NBA studio roles for Amazon.
Griffin and Nowitzki are both expected to work in NBA studio roles for Amazon.
The streamer saw a 41% increase in viewership versus last year.
Marketers are seeing the value in advertising with Amazon.
For the NBA, that means its studio programming will originate from all across the country.
"It has to be soon. They don’t want to let it drag on."
The agreement covers everything from what seats Amazon execs get at games, to what music they use on the broadcast.
"Just to be clear, they did not share that angle with us through the review process."
Despite Amazon reportedly exiting a Bally Sports deal last week, they still might wind up streaming those games.
The WNBA and Prime Video are extending their partnership.
The game that was exclusively on Peacock this year looks to be off to Prime Video.
MLB is playing hardball as the Diamond Sports bankruptcy drags on.
After calling a Wild Card game for NBC last year, Al Michaels is absent from this season's playoff slate.
Donoghue had been a key Prime Video executive since 2018 following decades at ESPN.
This season has seen year-over-year double-digit growth in TNF ratings for 13 of 14 games.
"I was like, ‘Okay, I’m officially not a player anymore. I’m officially an outsider."
This could be a big jump into local sports rights for Amazon and Prime Video.
NASCAR needs to sweeten the pot for its midseason package of races.
Prime Video's 'Bye Bye Barry' seems like an extended version of the Barry Sanders episode of 'A Football Life.'
'Bye Bye Barry' will be available on Prime Video on November 21.
Will Amazon make a move for NBA rights?
A new four-year deal not only increases the NWSL’s right fees, but also its media partners