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“Thursday Night Football” broadcasters (from left) Tony Gonzalez, Charissa Thompson, Ryan Fitzpatrick, Andrew Whitworth, and Richard Sherman on the Prime Video set at SoFi Stadium on Dec. 8, 2022. (Kirby Lee/USA Today Sports.)

Advertising

Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’

Super Bowl LVIII on CBS Sports.

CBS netted an estimated $60 million off 10 bonus Super Bowl LVIII overtime ads

Super Bowl LVIII heading to overtime netted big rewards for CBS.

By Andrew Bucholtz OnFeb 18, 2024 1

Fox Sports joins pause on X advertising after ads ran next to antisemitic content, putting more pressure on NFL

Fox Sports, Ubisoft, and Paris Hilton's 11:11 Media are joining the companies pausing advertising on X.

By Andrew Bucholtz OnNov 22, 2023 0
VDare tweets with NFL ads.

NFL responds to their ads being placed on white nationalist Twitter accounts

"The NFL unequivocally denounces any form of hate speech and has absolutely no association with these individuals or any group that promotes racism."

By Andrew Bucholtz OnSep 28, 2023 0
Matt Damon Crypto

Don’t expect many crypto ads during 2022 NFL & college football season

It turns out, as usual, Larry David was right.

By Sean Keeley OnAug 18, 2022 0
Kenny Mayne promoted ESPN's live programming at last year's upfronts as the "angel of advertising." We'll see what he'll do this year.

ESPN shifts upfront pitch focus from shots at digital competitors to reminding advertisers of live viewing, but is that overkill?

Talking about how much ESPN content is consumed live is nice, but advertisers might be sick of that message by now.

By Andrew Bucholtz OnMay 14, 2018 1
Jemele Hill on The View.

Jemele Hill says on The View “I probably wouldn’t do that again” about Cowboys’ tweet, “My employer is in business with the NFL”

Hill said she likely wouldn't make those remarks about a potential sponsor boycott in the same way again, and talked about some of the Cowboys' advertisers being ESPN advertisers.

By Andrew Bucholtz OnFeb 21, 2018 1

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