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Get ready to see 6-second ads on the NFL on Fox

Fox experimented with the format during the Teen Choice Awards

No more embarrassing erectile dysfunction ads!

ESPN may have a hard time finding more marquee sports to televise, limiting advertising revenue growth.

Engagement ad technology at Fox is now being used for the network's video on demand services, and could eventually have sports implications.

We're Fox 5!

A big part of the perceived value of live sports is that they’re “DVR-proof” programming, leading to people...

There are often debates over what’s acceptable for a TV ad, and that’s particularly true when it comes...

The NFL ratings slump has been one of the major stories the league has encountered this year. A...

There’s always been plenty of discussion about reducing commercial loads, but eliminating in-game ads entirely is highly unusual...

If you watched Hairspray Live on NBC this week, you may have noticed a number of live commercials sprinkled...

Both Hillary Clinton and Donald Trump managed to get several ads on Fox’s coverage of Game Seven of...

While many sports fans may be tuning into Monday Night Football rather than the first Hillary Clinton-Donald Trump...

After last year’s depressing crop of Super Bowl ads (remember Nationwide’s dead kid?), this year’s crop will be...

As we get closer to the Super Bowl, we’ll begin to hear more about the advertisers and commercials...

One story we always follow at Awful Announcing is the sale of Super Bowl ads in advance of...

If you want to watch the NFL these days, it isn’t hard. Whether you want to be traditional...

The National Football League didn't always dominate television sets and merchandise stands in America. Remember: Baseball reigned supreme...