Networks hoping to see increased ad sales for upcoming NFL season
ESPN is already seeing increased interest from advertisers.
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NBC projects big Olympic revenue increase, is getting over $5 million for some Super Bowl ads
NBC made around $800 million in revenue on the 2014 Sochi Olympics, and expects a "low double digit" increase for February's PyeongChang Games.
Which ads did people actually watch and discuss during the NFL playoffs?
A big part of the perceived value of live sports is that they’re “DVR-proof” programming, leading to people...
Record $1.2 billion in ads and Comcast integration make Olympics work for NBC
The Olympics rights fees are one of the biggest expenses on NBC’s books, with the network paying $4.4...
