Fox set for record MLB regular season ad revenue for Field of Dreams Game
Fox has to be thrilled with sales numbers like these.
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After network complaints, Nielsen will stick to original out-of-home measurement plan this fall
Networks clearly weren't happy at the prospect of having to renegotiate ad sales for the fall amidst the current pandemic.
Networks hoping to see increased ad sales for upcoming NFL season
ESPN is already seeing increased interest from advertisers.
NBC projects big Olympic revenue increase, is getting over $5 million for some Super Bowl ads
NBC made around $800 million in revenue on the 2014 Sochi Olympics, and expects a "low double digit" increase for February's PyeongChang Games.
Which ads did people actually watch and discuss during the NFL playoffs?
A big part of the perceived value of live sports is that they’re “DVR-proof” programming, leading to people...
Record $1.2 billion in ads and Comcast integration make Olympics work for NBC
The Olympics rights fees are one of the biggest expenses on NBC’s books, with the network paying $4.4...
