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Archives

CBS

CBS is already seeing the benefits of sports gambling ads

One CBS-owned station has begun to air gambling ads, and the company is reaping the benefits.

By Ken Fang OnAug 6, 2018 0
NBC

NBC projects big Olympic revenue increase, is getting over $5 million for some Super Bowl ads

NBC made around $800 million in revenue on the 2014 Sochi Olympics, and expects a "low double digit" increase for February's PyeongChang Games.

By Andrew Bucholtz OnOct 30, 2017 5
NFL

If NFL ratings stay low, broadcasters could see a $200 million earnings hit

Several Wall Street analysts project NFL ratings may stay down and hurt broadcasters' bottom lines.

By Andrew Bucholtz OnSep 20, 2017 20
CBS

NFL TV revenues strong for now, but networks are preparing for ad slump

A collection of factors are negatively affecting NFL advertising revenue.

By Alex Putterman OnJul 14, 2017 2

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