CBS is already seeing the benefits of sports gambling ads
One CBS-owned station has begun to air gambling ads, and the company is reaping the benefits.
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NBC projects big Olympic revenue increase, is getting over $5 million for some Super Bowl ads
NBC made around $800 million in revenue on the 2014 Sochi Olympics, and expects a "low double digit" increase for February's PyeongChang Games.
If NFL ratings stay low, broadcasters could see a $200 million earnings hit
Several Wall Street analysts project NFL ratings may stay down and hurt broadcasters' bottom lines.
NFL TV revenues strong for now, but networks are preparing for ad slump
A collection of factors are negatively affecting NFL advertising revenue.
