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Advertising

ESPN launches ‘The Greatest Story Ever Played’ CFB ad campaign: ‘There are a million great college football stories.’

"A great story needs an opening that sucks you in, a middle that won't let go, and a mind-blowing, nail-biting ending that has you hanging on every snap."

By Andrew Bucholtz OnAug 27, 2022 0
Disney

Disney SVP Mike Denby talks ESPN/USAA Home Base partnership: “Everyone from conception was at the table in building this together.”

"It's like Cribs for these athletes. You get to see their home. And then they tell their military story, their connection to the military and why that means so much to them."

By Andrew Bucholtz OnAug 4, 2021 0
Tech

Actor playing husband in controversial Peloton ad wonders if he’ll suffer from social media backlash

"My 5 seconds of air time created an array of malicious feedback that is all associated with my face."

By Ian Casselberry OnDec 6, 2019 14
Tech

Peloton stock drops after uproar over holiday ad we all hated during Thanksgiving weekend

"She needs a good therapist and a divorce lawyer."

By Ian Casselberry OnDec 4, 2019 18
ESPN

ESPN’s first “This Is SportsCenter” ads post-Wieden+Kennedy are in-house spots featuring the Yankees’ Aaron Judge

Judge doing a home-run trot on an ESPN treadmill? Surprising. Oh, wait, wrong ad campaign.

By Andrew Bucholtz OnMar 29, 2018 0

Fox

Jim Dolan calls Rupert Murdoch about FS1’s Knicks-bashing subway ads, causes “shitstorm”

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