Kansas-North Carolina was most-watched NCAA Tournament men’s basketball championship game ever on cable
The average of 18.1 million viewers here was the third-highest ever for any NCAA men's basketball broadcast on cable.
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North Carolina’s Final Four win over Duke was most-watched men’s semifinal since 2017
The 16.3 million average audience for UNC-Duke by fast nationals and streaming metrics is expected to go up even further once out-of-home viewing is factored into the final TV numbers.
CBS will air four college basketball documentaries and the inaugural HBCU All-Star Game this weekend
CBS will broadcast The Loyola Project and March Madness Returns Saturday, then Big House, The Pearl & The Triumph of Winston-Salem State and HBCUs: 2nd Acts Sunday leading into the HBCU All-Star Game.
Baylor coach Scott Drew joins CBS/Turner NCAA Tournament coverage, working as a guest analyst with the Atlanta studio crew
Drew will appear on the Atlanta studio team with host Ernie Johnson and analysts Candace Parker, Seth Davis and Rex Chapman.
Miami’s Jim Larranaga attributes upset win over Auburn to watching Charles Barkley on CBS
"I thought to myself, ‘Man, no one wants to see that, Chuck.'"
Rex Chapman says ‘rest in peace’ to the living Pete Gillen
Following their 79-51 victory over Richmond on Saturday, the Providence Friars are in the Sweet 16. It’s the...
CBS/Turner NCAA Tournament coverage emphasizes increased access and fans’ return: “It’s a great time to push the envelope.”
"One of the things that we've been missing most is the access, this ability to get down and bring the fan as close [as possible] to the court."
Learfield and Westwood One team up to stream March Madness and other NCAA championships in The Varsity Network app
Westwood One and Learfield have teamed up for a multi-year, multi-championship deal.
