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Mandatory Credit: Talia Sprague-Imagn Images

College Football

Why the Big Ten is losing the college football ratings war

The Parx Casino near Philadelphia.

Legalized gambling doesn’t seem to be boosting NFL ratings yet, with operators “yet to scratch the surface with those casual bettors”

"As the sports gambling market matures and you have more [casual] people coming in, it will be those people who will tune in more often and for longer. There are early signs that that will be the case. But you’re not going to see that at the moment."

By Andrew Bucholtz OnJan 28, 2020 2
The Vikings and Saints drew a big year-over-year ratings jump for Fox.

Vikings-Saints rose 17 percent and posted best early Sunday wild card numbers since 2016, while Seahawks-Eagles was slightly down

The NFL's impressive ratings recovery this year continued in the wild card round.

By Andrew Bucholtz OnJan 6, 2020 1
NFL logo

Fox, NBC and CBS all post their best NFL ratings in the past few years, with overall NFL regular-season ratings up 4.5 percent

NBC posted their best regular-season NFL ratings since 2015, while CBS and Fox each had their best ratings since 2016.

By Andrew Bucholtz OnDec 31, 2019 9

Rates for in-game NFL ads up 15 percent from a year ago, thanks to higher ratings

Being in the NFL business is very good business for TV networks.

By Ian Casselberry OnDec 23, 2019 0
CBS drew big Week 14 ratings for their late window, mostly featuring Chiefs-Patriots.

NFL on CBS late window for Week 14 (largely featuring Chiefs-Patriots) draws their best rating in four years

This window was up 17 percent from last year's eighth doubleheader (Steelers-Saints on Dec. 23), and The NFL on CBS is up two percent on the year overall.

By Andrew Bucholtz OnDec 9, 2019 2
Sunday Night Football saw Deshaun Watson and the Texans beat Tom Brady and the Patriots, with a lot of people watching.

Patriots-Texans averaged 22.0 million viewers for NBC, up 21 percent from 2018 and the highest for a Week 13 SNF game in nine...

This was the best SNF Week 13 rating since 2010's Ravens-Steelers clash.

By Andrew Bucholtz OnDec 2, 2019 0
The Cowboys' loss to the Bills drew big ratings.

Bills-Cowboys is most-watched CBS Thanksgiving Day game in 27 years, most-watched regular-season game on any network in three years

The average of 32.538 million viewers for Bills-Cowboys was the best regular-season rating on any network in three years and the most-watched Thanksgiving Day game on CBS in 27 years.

By Andrew Bucholtz OnNov 29, 2019 4
Cowboys' HC Jason Garrett (R) and Patriots' HC Bill Belichick (L) shake hands after a Nov. 24 game.

Cowboys-Patriots tied for Fox’s best regular-season NFL broadcast since 1996, was highest-rated broadcast since February’s Oscars

Cowboys-Patriots aired nationally on Fox, with only limited competition in some markets from Jaguars-Titans on CBS. That, plus the strong ratings draws involved and the possible playoff implications, helped lead to a massive 19.5 metered market rating.

By Andrew Bucholtz OnNov 25, 2019 0
NFL ratings for Week 5 included SNF dropping week-to-week.

NFL Week 5 ratings: CBS singleheader rises, Sunday Night Football drops week to week but stays even with last year, Fox posts a...

CBS is now off to its best NFL start since 2016.

By Andrew Bucholtz OnOct 7, 2019 2

NFL overnights once again mostly good news for the league’s broadcasters

The networks involved have to feel good about the start to the season.

By Jay Rigdon OnSep 23, 2019 5

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