Awful Announcing
"As the sports gambling market matures and you have more [casual] people coming in, it will be those people who will tune in more often and for longer. There are early signs that that will be the case. But you’re not going to see that at the moment."
The NFL's impressive ratings recovery this year continued in the wild card round.
NBC posted their best regular-season NFL ratings since 2015, while CBS and Fox each had their best ratings since 2016.
Being in the NFL business is very good business for TV networks.
This window was up 17 percent from last year's eighth doubleheader (Steelers-Saints on Dec. 23), and The NFL on CBS is up two percent on the year overall.
This was the best SNF Week 13 rating since 2010's Ravens-Steelers clash.
The average of 32.538 million viewers for Bills-Cowboys was the best regular-season rating on any network in three years and the most-watched Thanksgiving Day game on CBS in 27 years.
Cowboys-Patriots aired nationally on Fox, with only limited competition in some markets from Jaguars-Titans on CBS. That, plus the strong ratings draws involved and the possible playoff implications, helped lead to a massive 19.5 metered market rating.
CBS is now off to its best NFL start since 2016.
The networks involved have to feel good about the start to the season.
