SiriusXM is partnering with one of NASCAR’s most popular figures in a new content deal.
Dale Earnhardt Jr.’s Dirty Mo Media will provide its podcast content, including the popular Dale Jr. Download, as part of an exclusive agreement with SiriusXM. The Dale Jr. Download will begin running twice a week on SiriusXM NASCAR Radio in early June.
It’s been a busy month for Earnhardt Jr. In early May, Amazon and TNT announced the popular former driver would be joining their new NASCAR broadcast team as an analyst.
The deal with SiriusXM creates many cross-branding opportunities for the broadcasting company and Dirty Mo Media, with special broadcasts at events.
“This is a great day for our company,” Earnhardt Jr. said in a statement. “This agreement allows us to continue producing the shows we want to produce and telling the stories we want to tell to an audience that values our brand of originality, passion and candor.
“This also brings my relationship with SiriusXM full circle. I first started hosting my own show nearly two decades ago on XM Satellite Radio. We did it for a couple years. Since then, nothing has changed other than I’m now a married father of two, I don’t race as much, XM is called SiriusXM, and I am bringing an entire media company back with me.”
[SiriusXM]
About Arthur Weinstein
Arthur spends his free time traveling around the U.S. to sporting events, state and national parks, and in search of great restaurants off the beaten path.