This week Netflix released its first quarter earnings report and it addressed the elephant in the room, Amazon’s streaming rights to Thursday Night Football. Netflix which has said in the past it won’t bid on live sports, reiterated that sentiment this week.
In fact Netflix wrote off the Amazon bid as saying it wasn’t for them:
“Investors ask us about Amazon’s move into NFL football. That is not a strategy that we think is smart for us since we believe we can earn more viewing and satisfaction from spending that money on movies and TV shows.”
- Adam Schefter: Aaron Rodgers’ ‘Lose my number’ text came after the only text he ever sent Rodgers
- Fox announcer Joe Davis cites ‘oppressive Cuban government’ during WBC broadcast on FS1
- Stephen A. Smith on ‘coming’ ESPN cuts: ‘Hell, for all I know, I might be one of them.’
- Jamie Erdahl handles S-bomb from FAU’s Johnell Davis like a pro
And it said its focus remains solely on providing on-demand, ad-free programming rather than on ad-supported content so you won’t be seeing commercials on Netflix.
Amazon has more of an infrastructure to handle NFL games like surrounding it with merchandise and will most likely cater ads to individual viewers. With Netflix not even considering ads and sports, it will leave this arena to Amazon.
Could Netflix lose subscribers to Amazon? Perhaps, but at this point, Netflix has no intentions of bidding on live sports, run ads and conduct live streaming.
There’s no word if Hulu will attempt bids in the future, but with Twitter, Facebook and YouTube already showing interest and streaming live sports, Amazon knows that Netflix won’t be joining them at least for now.