Middlesbrough's nameless and name-filled graphics. Middlesbrough’s nameless and name-filled graphics. (@Boro on X.)

Over the years, there have been a lot of team Twitter/X account moves to highlight particular causes. Sometimes that includes posting about a particular issue instead of providing game updates or lineup notes to raise awareness for that issue. English Football League Championship soccer team Middlesbrough F.C. was set to be the latest team to use its platform for a cause ahead of their FA Cup match against Blackburn Rovers on Saturday.

But, rather than following through on their promise to remove names to highlight memory loss as a key dementia symptom, Boro’s eventual lineup post looked as normal as usual.

And that drew a lot of response.

Of course, if the idea was to promote dementia awareness, this post received a lot more attention than simply following through on the announced plan would have. So maybe this was all a clever strategy. Or maybe the social media team did, indeed, forget what they had planned to do.

In any case, it made for an unusual entry into the annals of team account posts for a cause.

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.