Fox Sports’ dedication to putting the UEFA Women’s Euro on its broadcast network has paid off.
The network announced on Tuesday that England’s thrilling win over Spain in penalty kicks was the most-watched UEFA Women’s Euro Final in English-language U.S. television history, averaging 1.36 million viewers on Sunday afternoon. The match peaked in the 2:30 p.m. ET quarter-hour with 1.92 million viewers. Viewership for the final increased by 53% versus the last Women’s Euro in 2022, which averaged 885,000 viewers for England’s win over Germany.
⚽️@FOXSports set new all-time high viewership records for the @WEURO2025 Final and Tournament!
🦁1.355 million viewers watched the @Lionesses win Sunday afternoon on FOX; peak 1.92 million viewers
🏆Most-watched Women’s EURO Final and Tournament in English-language US history pic.twitter.com/woQkLZskx3— FOX Sports PR (@FOXSportsPR) July 29, 2025
As the network predicted, viewership for the entire tournament was up significantly on account of putting more matches on the Fox broadcast channel. Prior to the tournament, Fox’s analytics guru Mike Mulvihill predicted the tournament would be up at least 50% versus 2022. Fox blew that prediction out of the water. This year’s tournament finished up 97%, averaging 458,000 viewers per match compared to 233,000 viewers for the last edition. Fox placed a whopping 19 matches on its broadcast network this year as compared to none in 2022 when ESPN held the rights.
Mulvihill took to social media on Tuesday to highlight the strength of live sports on broadcast.
With +97% growth over the last edition the @WEURO2025 turned out to be a nice win for broadcast TV, women’s sports and international soccer.
The strength of broadcast in sports has been demonstrated again and again this year. https://t.co/Z3GPdCnroe
— Michael Mulvihill (@mulvihill79) July 29, 2025
“The strength of broadcast in sports has been demonstrated again and again this year,” the Fox executive wrote.
Notably, the final also drew an astonishing number overseas. BBC announced on Monday that 12.2 million viewers watched England secure its title in the U.K.
Thanks for joining us 🤝
A peak live audience of 12.2 million tuned into the BBC’s coverage to watch England’s historic back-to-back Euros triumph 🏆📲 pic.twitter.com/Auxcn1GETa
— BBC Sport (@BBCSport) July 28, 2025
About Drew Lerner
Drew Lerner is a staff writer for Awful Announcing and an aspiring cable subscriber. He previously covered sports media for Sports Media Watch. Future beat writer for the Oasis reunion tour.