Tennis Channel could find itself under a new corporate umbrella in the not-so-distant future.
According to a report by CNBC’s Lillian Rizzo, Sinclair, the local broadcasting giant that owns and operates Tennis Channel, is reportedly exploring a merger, putting the future of the cable network in flux. Per Rizzo, Sinclair “is launching a strategic review of its broadcast business that could result in a merge.” The company has reportedly “held deep discussions” with potential partners, though nothing is imminent.
In 2023, Sinclair restructured its company to internally split its local broadcast channels from its “ventures” division, which houses Tennis Channel. Rizzo reports that Sinclair, while exploring merger opportunities, is simultaneously weighing a spinoff of the “ventures” side of the company, meaning Tennis Channel could find itself under new ownership.
In recent months, Tennis Channel has solidified its media rights portfolio for the future. The network recently renewed its media rights with the WTA through 2032, with the ATP also locked up into the 2030s. Last week, the network reached extensions to carry the Billie Jean King Cup and Davis Cup through 2027 and 2028 respectively.
Tennis Channel would prove a very attractive asset to any number of direct-to-consumer streaming services. The sport, with its year-round schedule and affluent fan base, is tailor-made to attract subscribers and mitigate churn.
About Drew Lerner
Drew Lerner is a staff writer for Awful Announcing and an aspiring cable subscriber. He previously covered sports media for Sports Media Watch. Future beat writer for the Oasis reunion tour.