Bill Simmons remains under fire for a lack of overall diversity at The Ringer, most recently exposed by a tone-deaf moment with Ryen Russillo and Simmons himself discussing protests and Russillo crediting Simmons for his commitment to diversity in hiring.
That led to a Twitter rebuke from The Ringer’s union:
In 2019, 86% of speakers on The Ringer Podcast Network were white. We have zero black editors. We have zero black writers assigned full time to the NBA or NFL beats. Our union is currently bargaining for practices to improve our diversity and inclusion.
— Ringer Union (@RingerUnion) June 1, 2020
Noam Scheiber explored The Ringer’s diversity or lack thereof yesterday in The New York Times, in which Simmons defended the lack of minority voices on Ringer podcasts in perhaps the most tone-deaf way he could have done so:
The outlet’s popular Rewatchables podcast, in which staff members revisit old movies, led by Mr. Simmons, allowed for a variety of guests when it started. By the spring of 2018, the ensemble approach faded as the show came to rely more on Mr. Simmons along with Sean Fennessey and Chris Ryan, both founding editors who are white.
“The Rewatchables was pitched as, ‘Let’s get the rest of you participating in podcasts,’” Mr. Collins said. “It very quickly became Sean, Bill and Chris.”
Mr. Simmons said by email that the company needed to spotlight its best podcasters. “It’s a business,” he said. “This isn’t Open Mic Night.”
It’s hard to imagine a less self-aware line of thinking than that one, in which Simmons is essentially saying that The Ringer’s podcasts skew heavily white because of talent. Even out of context it’s bad, but within the context of how Simmons has built out staff and handed out assignments, it’s brutal.
https://twitter.com/JosephStash/status/1275204926122180609
Simmons snitching on corporate America’s worst kept secret: White management doesn’t think Black people are actually good at their jobs.
Hiring Black people means sacrificing quality to them.
Fuck Bill Simmons. https://t.co/mV3sm4Ln6I
— nah. 🇻🇨 (@FEELZ_____) June 23, 2020
Bill Simmons is a reminder that white bosses never hire black people because we lack “experience” thus making sure we never actually get any experience and they can pretend like we’re never qualified for any job
Meanwhile
He gave his fucking teenage daughter a podcast
— Dreadlef Schrempf (@TheLesterLee) June 23, 2020
Bill, this isn’t Open Mic Night.
— Sports Fact Lover (@LoveSportsFacts) June 23, 2020
they'll hold so tightly to the myth of meritocracy, because if they let it go, all that's left is privilege https://t.co/b9OvEUxzUB
— Astead (@AsteadWH) June 22, 2020
"This is exactly like the JFK assassination" -Bill Simmons reading that NYT profile about himself
— sreekar (@sreekyshooter) June 23, 2020
Former Grantland editor Dave Schilling’s thread is well worth the time, too, considering his perspective. His account unsurprisingly differs from the narrative Simmons is pushing.
https://twitter.com/dave_schilling/status/1275193023647768576
https://twitter.com/dave_schilling/status/1275193431153758208
https://twitter.com/dave_schilling/status/1275194015797792768
https://twitter.com/dave_schilling/status/1275194517054865409
https://twitter.com/dave_schilling/status/1275195383996542976
https://twitter.com/dave_schilling/status/1275196561681608706
It’s pretty easy to guess what happens next: Simmons will issue another apology, and promise to do better, both personally and with The Ringer as a whole. (Will there be a passive-aggressive rebuke of the NYT piece itself? Who says no?)
The problem is that Simmons can’t both sell The Ringer as one of the best and most important podcasting networks/media companies while also ignoring the responsibilities that come with that title. The idea that making a real, tangible commitment to improving diversity is antithetical to good business is stupid, but based on Simmons’ words and The Ringer’s actions it’s what they believe.
