As anticipated, the first playoff matchup of the Boston Red Sox and New York Yankees is paying dividends for TBS. The thrilling 5-4 Red Sox victory in Game 1 at Fenway Park Friday night drew impressive ratings:
2018 ALDS Game 1 Coverage on @TBSNetwork Drives Consumption Across All Platforms #MLBonTBS #Postseason pic.twitter.com/8I4g7wgeaM
— TNT Sports U.S. PR (@TNTSportsUS) October 6, 2018
Here’s more from Turner’s release:
Last night’s Yankees/Red Sox ALDS Game 1 on TBS propelled the network to win the night across all of cable television, based on overnight ratings, and generated the most-watched LDS Game 1 since 2010 (averaging 5.6 million viewers, per Nielsen Fast Nationals).
TBS’s Yankees/Red Sox telecast – peaking with an average of 6.6 million viewers from 8:45-9 p.m. ET – is up 59% over the comparable LDC Game 1 in the same telecast window last year (Cubs/Nationals).
Last night’s Yankees/Red Sox telecast also delivered significant double-digit growth across all key demos including a 51% increase in People 18-49 and 37% in People 18-34.
Overall, TBS’s ALDS Game 1 doubleheader viewership is up 17% vs. last year’s NLDS coverage on TBS & 14% over the ALDS Game 1s in 2016 (based on P2+).
Those are certainly impressive numbers, and they may just be the first of many for the Yankees-Red Sox series. Especially if further games wind up being as close as Friday’s game was.
