The Red Sox got a win Friday, and brought TBS a ratings win in the process.

As anticipated, the first playoff matchup of the Boston Red Sox and New York Yankees is paying dividends for TBS. The thrilling 5-4 Red Sox victory in Game 1 at Fenway Park Friday night drew impressive ratings:

Here’s more from Turner’s release:

Last night’s Yankees/Red Sox ALDS Game 1 on TBS propelled the network to win the night across all of cable television, based on overnight ratings, and generated the most-watched LDS Game 1 since 2010 (averaging 5.6 million viewers, per Nielsen Fast Nationals).

TBS’s Yankees/Red Sox telecast – peaking with an average of 6.6 million viewers from 8:45-9 p.m. ET – is up 59% over the comparable LDC Game 1 in the same telecast window last year (Cubs/Nationals).

Last night’s Yankees/Red Sox telecast also delivered significant double-digit growth across all key demos including a 51% increase in People 18-49 and 37% in People 18-34.

Overall, TBS’s ALDS Game 1 doubleheader viewership is up 17% vs. last year’s NLDS coverage on TBS & 14% over the ALDS Game 1s in 2016 (based on P2+).

Those are certainly impressive numbers, and they may just be the first of many for the Yankees-Red Sox series. Especially if further games wind up being as close as Friday’s game was.

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.