Weeks after its acquisition by Tegna, the Locked On podcast network has branched out again.
On Wednesday, the network and Entercom announced a new content partnership, which will make the Locked On podcasts available on Entercom’s Radio.com while also creating several new podcasts, some of which will be exclusive to Radio.com.
Here’s more from the release.
As part of the partnership, Locked On’s extensive lineup of professional and collegiate sports podcasts, which feature premier analysis from local experts, industry-renowned writers, reporters and insiders, will now be heard on RADIO.COM, the nation’s fastest growing digital audio platform, and be made available to the platform’s 40 million monthly users.
Additionally, the partnership will develop new content including co-produced and co-branded podcasts; a daily sports news podcast featuring hosts from leading RADIO.COM sports stations and local experts from Locked On; and two weekly one-hour programs, produced by Locked On, available exclusively on RADIO.COM. Entercom will also leverage its robust portfolio of leading local sports audio brands, which reach nearly 30 million sports fans monthly, to promote the podcasts.
Locked On Today is the first podcast of at least four new series that will be released in a co-production under the partnership. Hosted daily by Peter Bukowski (Locked On Packers), Locked On Today is a fast-paced take on the biggest sports stories of the day. The show will go beyond the scoreboard and behind the scenes for insight and perspective from the local experts of the Locked On Podcast Network and Entercom sports radio stations.
Given the relative ease of access to podcasts, the partnership may not seem all that important to some. But to me, the more important part of this partnership is the access that Locked On will have to Entercom’s talent and overall expertise in the audio industry. That could allow the network to expand and improve their offerings while also potentially reaching a new, more digital-averse audience.