A Fox iRacing broadcast.

After averaging 903,000 viewers for a well-received FS1 broadcast of the first-ever eNASCAR iRacing Pro Invitational Series event (an event involving actual NASCAR drivers as well as the regular NASCAR on Fox broadcast team of Mike Joy, Jeff Gordon and Larry McReynolds) Sunday, Fox Sports has now committed to showing further events in that line. Adam Stern of Sports Business Journal tweeted about that Tuesday:

Here’s more from Fox’s official release:

Last Sunday, NASCAR, iRacing and FOX Sports teamed up to deliver the first-ever eNASCAR iRacing Pro invitational Series event. Today, FOX Sports is committing to coverage of the remainder of the season, beginning Sunday, March 29, at 1:00 PM ET live from virtual Texas Motor Speedway. Entitled FOX NASCAR iRACING, the races will be simulcast on the FOX broadcast network*, FS1 and the FOX Sports app. Races will be available in Canada through FOX Sports Racing.

…“This rapid-fire collaboration between FOX Sports, NASCAR and iRacing obviously has resonated with race fans, gamers and television viewers across the country in a very positive way,” said Brad Zager, FOX Sports Executive Producer, EVP/Head of Production & Operations. “We have learned so much in a relatively short period of time, and we are excited to expand coverage of this brand-new NASCAR esports series to an even wider audience.”

The FOX NASCAR broadcast team of Jeff Gordon, Mike Joy and Larry McReynolds continues to call the action from FOX NASCAR studios in Charlotte, with NASCAR CUP SERIES driver Clint Bowyer providing “in-car” commentary.

“The response on social media to last Sunday’s race has been incredible,” Gordon said. “We were able to broadcast a virtual race that was exciting and entertaining. It brought a little bit of ‘normalcy’ back to the weekend, and I can’t wait to call the action Sunday at Texas.”

So while pretty much all sports are cancelled or postponed for the foreseeable future thanks to the COVID-19 coronavirus outbreak, there will be more NASCAR iRacing broadcasts coming up, and they’ll be shown on the Fox broadcast network as well as FS1. So those interested in this series will have lots more of it to watch going forward.

[Fox Sports Press Pass]

About Andrew Bucholtz

Andrew Bucholtz is a staff writer for Awful Announcing and The Comeback. He previously worked at Yahoo! Sports Canada and Black Press.