Shannon Sharpe's EIGHTYFOUR brand is selling "That's My Michelle" shirts. Shannon Sharpe’s EIGHTYFOUR brand is selling “That’s My Michelle” shirts. (EIGHTYFOUR.)

This week’s Shannon Sharpe news cycle has been truly wild. The ESPN contributor and podcast host lectured Nightcap co-host Chad Johnson on professionalism Monday over taking a rideshare rather than a car service, then promptly undermined that Wednesday. There, Sharpe broadcast audio on his Instagram Live page, with that audio being of him having a sexual encounter.

Following that, Sharpe’s social media team quickly put out a claim on his X/Twitter profile that his account had been hacked, only for him to admit this was indeed him. And it doesn’t seem to have worked out too badly for him; Sharpe’s received largely supportive comments from coworkers, and ESPN isn’t expected to punish him (contrary to a fake news claim by X/Twitter AI program Grok).

And, now, Sharpe and Johnson’s Nightcap is…selling shirts referencing this?

There’s no link there, but yes, Sharpe’s “EIGHTYFOUR” brand does have quite the collection of shirts referencing this. Those range from a 76 gas station logo switched to “69 Michelle,” with an “Official Fuel of Nightcap” line playing off NASCAR (and even the colors and look of its logo), to the “That’s My Michelle” quote on t-shirts from the “Nightclap Film Dept.”

And this has taken some criticism, and even some suggestions that the whole thing was staged. Here’s some of that:

The real question here, though, as one person noted, is the potential confusion with Guns N’ Roses and their famed 1987 “My Michelle” song:

Sharpe certainly has gotten some legal pushback in the past. We’ll see if that extends to a cease-and-desist from Axl Rose.

[Nightcap on X/Twitter; EIGHTYFOUR]

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.