Women’s sports icons and power couple Megan Rapinoe and Sue Bird are rebooting the podcast they originally launched during the COVID pandemic. This time, they’ve got a big-time marketing and distribution partner in Vox Media.
A Touch More Live will relaunch later this summer, and will feature the couple exploring “the intersection between sports and pop culture.” The podcast will be available in audio and video versions on Apple, Spotify, YouTube, Instagram, and TikTok.
Vox will handle the sales, marketing, and distribution for the podcast, ensuring a wider reach.
“We are thrilled to have A Touch More partner with Vox Media to expand A Touch More Live into a dynamic podcast that explores the intersection of sports and pop culture,” Bird and Rapinoe said in a statement (via HollywoodReporter.com). “Producing the show during the pandemic sparked our larger interest in production which eventually led to us launching our company, A Touch More, so this show holds a special place in our hearts. We are excited for A Touch More Live to be a place for exciting, honest conversations with compelling guests.”
https://twitter.com/atouchmore/status/1803490201282478556
The two former stars started the podcast during the pandemic on Instagram Live and founded A Touch More production company to produce it. The rebooted podcast will be co-distributed by TOGETHXR, a media company co-founded by Bird.
About Arthur Weinstein
Arthur spends his free time traveling around the U.S. to sporting events, state and national parks, and in search of great restaurants off the beaten path.