The acquisition of Warner Bros. Discovery by Paramount Skydance is becoming closer to reality by the day. On Friday, the new media conglomerate announced what it will be known as going forward.
Unfortunately, it won’t be Paramount Global Skydance Warner Bros. Discovery. It will be simply known as Skydance.
CEO David Ellison made the announcement in a video posted on social media. Skydance bears the name of his original company, founded in 2006, before it built an empire by acquiring Paramount and now WBD. When you’re the billionaire in charge, you get to call it what you want.
What once was the peak, is now just the beginning.
Paramount and Warner Bros. shaped over a century of culture. By combining them, we aren’t rewriting history — we’re equipping these iconic studios with a more powerful engine. Together, we are Skydance: a creative-first home for… pic.twitter.com/uInLRY3IrE
— David Ellison (@davidellison) October 2, 2026
“Paramount and Warner Bros. shaped over a century of culture. By combining them, we aren’t rewriting history — we’re equipping these iconic studios with a more powerful engine. Together, we are Skydance: a creative-first home for bold, quality storytelling,” Ellison said in the post.
“We chose this name for a few important reasons. First and foremost, as we bring Paramount and Warner Bros. together, we wanted to preserve what has made each studio iconic. Both have distinct identities, extraordinary legacies, and brands that have resonated with audiences for generations. We never wanted a new corporate identity to diminish, alter, or overshadow either one. Instead, we wanted a name that would give the combined company an identity of its own while allowing Paramount and Warner Bros. — and all our extraordinary brands — to remain in the spotlight.”
The video showcases the many properties that will now fall under the Skydance umbrella. On the entertainment side, it will include WB, Paramount, HBO, Paramount+, DC, and Harry Potter. In news, it will combine CNN and CBS. And on the sports side, it will effectively combine the operations of TNT Sports and CBS Sports under the same corporation.
Although a lawsuit from various state attorneys general delayed the merger, a settlement announced this week cleared the path. The merger is now expected to close on Tuesday, October 6, creating one of the largest media companies on the planet. And its influence over sports, news, politics, and everything else in media is only just beginning.
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