Golf’s most popular social media influencer has partnered with one of the leading free ad-supported television networks in the sports space.
SportsGrid announced a content partnership with golf influencer Paige Spiranac on Thursday. According to the press release, the deal will see SportsGrid produce a series of shows with Spiranac that focus on “sports and casino content. ”
“We are thrilled to welcome Paige Spiranac to the SportsGrid family,” said Jeremy Stein, Co-Founder and CEO of SportsGrid. “Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content. Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”
Spiranac blasted the announcement out to her over 1 million followers on X (formerly Twitter) on Thursday morning.
Exciting news! Follow @SportsGrid to keep up to date with all the content I’ll be sharing! pic.twitter.com/5pNl6s113z
— Paige Spiranac (@PaigeSpiranac) October 31, 2024
“I know all of you right now are cheering loudly and saying, ‘Yes! Paige’s golf picks will be back.’ And yes, I will be doing some of that. But more of my focus is going to be on creating new and exciting entertaining shows across the lines of sports betting, to casino, to sports-adjacent, lifestyle, and everything in between,” Spiranac told her followers.
SportsGrid labels itself as “America’s #1 Sports Betting Network,” so the focus on sports betting content is expected. In the past, Spiranac produced similar content for the sportsbook PointsBet.
Golf content is a booming genre on social media and digital platforms, and Spiranac is one of the most recognizable faces of that movement. Now, she’ll be taking her talents to SportsGrid.
