Washington Commanders president Jason Wright at the team's name reveal on Feb. 2, 2022. Washington Commanders president Jason Wright at the team’s name reveal on Feb. 2, 2022. (Geoff Burke/USA Today Sports.)

The debate around diversity, equity, and inclusion (DEI) in sports took an ugly turn this week thanks to a now-deleted FanPost on SB Nation’s Washington Commanders site, Hogs Haven.

The post, written by Xavier LaFlamme, targeted former team president Jason Wright, blaming him for a range of the team’s past issues and claiming his tenure was “defined by DEI optics and botched jobs.”

This drew an incredible amount of criticism from others on social media.

It’s important to note that this was a FanPost, not a typical site article. SB Nation’s team sites have long served as a hub for fan-driven discussions, allowing users to go beyond comments and message boards to publish their own content. While that fosters engagement, it also means that controversial posts — like LaFlamme’s — can be mistaken for official site coverage.”

The problem? Even with a ‘FanPost’ disclaimer, anything published on a site’s domain can still be perceived as representative of that site — especially when shared on social media. While SB Nation distinguishes FanPosts with a ‘By/For Fans’ label, that nuance is often lost when a post spreads online.

That’s why Hogs Haven repeatedly responded to critics, emphasizing that this wasn’t an official site article.

The site eventually deleted the article, which sparked further criticism from LaFlamme, who said he was also banned from the site.

SB Nation associate director (NFL) Jeanna Kelley noted that LaFlamme’s post violated community guidelines, and the ban came after threats.

This controversy unfolds against the backdrop of a larger debate over DEI initiatives in sports and business. Following the 2024 election and vocal opposition to DEI from figures like President Donald Trump and Elon Musk, many companies have shut down such programs. The NFL, however, has not.

It’s also worth noting that Jason Wright’s hiring was not tied to the league’s “Rooney Rule,” which only expanded to include club president-level positions in 2021 — one year after Washington brought him on. While he was the first Black team president, he wasn’t heavily linked to most of the team’s major scandals, many of which stemmed from predecessor Bruce Allen’s tenure.

This situation only further highlights the challenges of SB Nation’s FanPost model.

The company once had dedicated sites for nearly every major sports team, emphasizing fan-driven content that closely resembled official articles. But in recent years, SB Nation has cut ties with many of these sites  and laid off national staffers, making it notable that a FanPost — rather than a staff-written piece — sparked this level of backlash.

We’ll see if that leads to rethinking the FanPost model or an emphasis on preemptive moderation rather than moderation after the fact.

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.