In the weeks since On3 purchased Rivals, one of the biggest questions to emerge has been what will it mean for the two companies’ recruiting databases.
On Wednesday, we got our answer, with On3’s Luke Stampini announcing that the On300 will merge with the Rivals250 to form what will now be known as the Rivals300.
Starting in July, the On300 and Rivals250 will merge to create the Rivals300🏈
More details coming soon…https://t.co/i74CRxxl7z pic.twitter.com/uWZyDlu5nN
— Luke Stampini (@LukeStampini) June 11, 2025
The merging of the recruiting databases comes less than two months after On3 first announced its purchase of Rivals in a transaction that also saw Yahoo take an ownership stake in On3’s parent company. The purchase effectively marks a merger of two college football networks that were each founded by Shannon Terry, who sold Rivals to Yahoo in 2007 before founding On3 2021 (Terry also founded 247Sports, which he sold to CBS in 2015, in between).
In the time since the purchase was first announced in late-April, Terry has been rolling out details regarding how the operation will work moving forward. That includes the news that subscribers to On3 and Rivals will receive access to all sites and content across both networks, although dual subscriptions may be temporarily required in markets with overlapping fan sites.
More details on the @Rivals integration with @On3sports coming in July … pic.twitter.com/VouTsUWixq
— Shannon Terry (@ShannonTerry) May 25, 2025
Update on the On3 Rivals Dual Site Member Plan. The next update will come on Wednesday, the 11th, unless we conclude all negotiations before then. pic.twitter.com/8SJJUmZY51
— Shannon Terry (@ShannonTerry) June 5, 2025
As for recruiting coverage, the combining of On3 and Rivals’ rankings means that there are now two major recruiting databases in the college football landscape: the Rivals300 and 247Sports’ rankings. Terry also recently revealed plans for his company’s recruiting database to return to its original Rivals graphics, with the outlet now laying claim to nearly 30 years of historical player data.
About Ben Axelrod
Ben Axelrod is a veteran of the sports media landscape, having most recently worked for NBC's Cleveland affiliate, WKYC. Prior to his time in Cleveland, he covered Ohio State football and the Big Ten for outlets including Cox Media Group, Bleacher Report, Scout and Rivals.