Longtime sports-blogging juggernaut Deadspin came to an abrupt end last October, when the entire staff resigned in protest after parent company G/O Media fired deputy editor Barry Petchesky for not sticking to sports.
Well, a revamped Deadspin officially resumed publishing less than two weeks ago, featuring new writers to work under new editor-in-chief, Jim Rich. It’s been a controversial revival, and the operation feels quite a bit different than the original Deadspin.
And a tweet from the Deadspin account on Monday night is getting ratio’d hard (at the time of this post: 467 replies, 2 tweets, 41 likes).
Sport our logo tee to the game, to the courts, to the gym – the supersoft cotton is ultra-light & breathable. https://t.co/nfZe7d0RvR
— Deadspin (@Deadspin) March 23, 2020
“Sport our logo tee to the game, to the courts, to the gym- the supersoft cotton is ultra-light & breathable.”
Even if we put aside the controversy surrounding Deadspin, the timing of this tweet is rough. There are no sporting events to attend during this COVID-19 outbreak. The “courts” and “gym” are closed seemingly everywhere (as they should be).
But when you also factor in how Deadspin is viewed following the events from last October, and with how much the revival has been scrutinized and mocked, the tweet looks particularly bad (and even if we ignore the optics of the tweet- who the heck would buy and wear a Deadspin t-shirt these days?).
Naturally, Twitter has been all over this one:
there's that plugged-in sports acumen we've all been missing for the last four months
— Lindsey Adler (@lindseyadler) March 24, 2020
you could put little leaguers in charge of Deadspin and they would be doing a better job https://t.co/G5SCEk5GTx
— Timothy Burke (@bubbaprog) March 24, 2020
Deadspin remains dead, Jim. Selling t-shirts to make a profit off the body is low even for you. https://t.co/ipBggh7G5q
— Andrew Bucholtz (@AndrewBucholtz) March 24, 2020
We are supposed to be staying at home you guys.
— Kevin “Currently on Lockdown” McGuire (@KevinOnCFB) March 23, 2020
— actioncookbook (@actioncookbook) March 24, 2020
— Zoo With Roy (@zoowithroy) March 24, 2020
Or at home on the couch because no one can go do any of those things you listed
— Chris Santiago (@chris_santiago) March 23, 2020
Hey pals! CRAZY BUT the games and the courts and the gyms are all closed rn. Maybe you missed a memo? I'M HAPPY TO FORWARD A MEMO IF YOU NEED IT, YOUR EXPERTS ARE HERE TO HELP😎
— Jolie Kerr (@joliekerr) March 24, 2020
This Deadspin ad, sent under an hour ago (and getting ratioed), might be the most on-brand Deadspin tweet ever. pic.twitter.com/sueX09cGoK
— Amy Marxkors (@AmyMarxkors) March 24, 2020
Zombie Deadspin was so busy sticking to sports that they didn’t even hear about the whole coronavirus thing https://t.co/HR09KXGMAv
— Josh Billinson (@jbillinson) March 24, 2020
I was really ready to give new Deadspin an honest chance.
That didn’t last long.
— Jeff Jones (@jmjones) March 24, 2020
Good thing that its breathable, because we won't be if we follow this description right now
— Jeff Veillette (@JeffVeillette) March 24, 2020