NEW YORK, NY – JUNE 22: LaVar Ball, father of second overall pick Lonzo Ball of the Los Angeles Lakers, speaks to media during the first round of the 2017 NBA Draft at Barclays Center on June 22, 2017 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mike Lawrie/Getty Images)

As social media sites try to be more than just sites to post pictures of your pets and your latest thoughts, we find that Facebook is providing content creators space to produce their favorite projects. Facebook has green-lit a documentary series that will focus on the Ball family.

According to Deadline, the series will follow the Ball family which has made splashes in basketball through Lonzo Ball at UCLA and will play with the Los Angeles Lakers, as well as his brothers Liangelo and LaMelo who are still in high school.

Yes, expect father LaVar to be featured in the series so for those who felt they saw enough of him through his various appearances on ESPN and FS1, you will likely see him here on this Facebook series.

The series has yet to be titled and we don’t have the number of episodes that will be produced. In addition, we don’t know whether the episodes will be a half-hour or an hour in length.

It’s all part of Facebook’s strategy to become a destimation for those looking for original content. Facebook has also green-lit a series featuring former Dirty Jobs host and all around over-exposed personality Mike Rowe called “Returning the Favor.”

Last week, Facebook announced a deal through Fox Sports to stream a handful of UEFA Champions League games for the 2017-18 season. And this season, it’s been streaming weekly MLB games with no local blackouts.

Facebook wants its audience to embrace video on the site:

“Our goal is to make Facebook a place where people can come together around video,” Nick Grudin, VP Media Partnerships said earlier. “To help get there, we’re supporting a small group of partners and creators as they experiment with the kinds of shows you can build a community around — from sports to comedy to reality to gaming. We’re focused on episodic shows and helping all our partners understand what works across different verticals and topics.”

The company has now forged partnerships with various sports leagues and producers. Will the strategy pay off? We’ll soon find out.


About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.