Roku launching ‘NBC Olympic Zone’ home screen destination

Ahead of the Summer Olympics from Paris, beginning in July, Roku is teaming up with NBC on a hub for all things Olympics.

Per a release, Roku and NBC are launching the “NBC Olympic Zone” home screen destination, allowing viewers to stay updated on the Summer Games while also providing listings for live and upcoming events.

“Creating partnerships like the NBC Olympic Zone on Roku, which emphasize tentpole content in the user experience on our partner platforms, has proven to provide deeper engagement,” said Matt Schnaars, President, NBCUniversal Content Distribution. “NBCUniversal’s coverage of the Paris Olympics will be the can’t-miss event of 2024 and this partnership displays the type of experience we can create with partners like Roku to drive users into Peacock.”

“Our users are going to have an amazing summer with the NBC Olympic Zone on Roku, directing them to Peacock and all the highlights, replays, and live competition coming straight from Paris,” said Tedd Cittadine, Vice President of Content Partnerships, Roku. “This is a unique, exciting opportunity for us, streamers, and sponsors looking to align their brands with this global powerhouse sports moment.”

Here’s what viewers can expect from the NBC/Roku partnership, again per the release.

• Discover live and upcoming events, allowing fans to quickly find and stream the NBC primetime show and individual sports, highlights, and replays.
• Stay up to date with the Medal Count Module, where fans can keep track of medal standings of countries competing in Paris.
• Watch pre-Olympics coverage including recaps and highlights, U.S. Olympic Trials, and more streaming live on Peacock.
• Engage with athlete profiles and Olympic-related content.

NBC’s Olympics coverage is anchored by Peacock, which will stream all events live for subscribers. The Gold Zone whiparound show will also return this summer on Peacock.

The 2024 Paris Olympics run from July 26-August 11.

[Roku, image via Roku]