Doug Gottlieb criticized media members for prioritizing player egos over winning, defending Steve Kerr's decision to bench Jayson Tatum. Edit by Liam McGuire, Comeback Media.

According to Doug Gottlieb, the reaction to Steve Kerr benching Jayson Tatum in the opening game of the 2024 Paris Olympics is that of an AAU dad. The Green Bay Phoenix head coach, who is still very much a sports media personality, took aim at those who criticized the Golden State Warriors head coach, particularly ESPN’s Kendrick Perkins and Stephen A. Smith.

Gottlieb called the insinuation that Kerr “disrespected” Tatum “f*cking ridiculous,” directly responding to Perkins’ complaints.

He then went on a tangent on social media about Smith, calling the First Take host, whom he long harbors a feud against, “a scrub.”

It didn’t stop there. Gottlieb then went on a tangent on his Fox Sports Radio show.

“Jamming a square peg into a round hole when you’ve evaluated that others are ahead of him only shows that if you play Jayson Tatum big minutes (Wednesday),” Gottlieb said, “You’re overcorrecting, and you’re giving into the pressure of social media. And the only people that really have an issue with it are guys with Boston by their name on social media. Anybody from Boston seems to be bothered by it, like NBC Sports Boston guys are just homers. It’s OK; it’s who they’re supposed to be.

“And people who view things from the NBA prism of respect. ‘It’s about respect.’ No, it’s not. You’re trying to win a basketball game. The only thing that’s important is that you win a game. The second that it becomes about something else is the second that you’ve lost your team; you’re not coaching it anymore. But if he bends over backward and plays Jayson Tatum way too much (Wednesday), he’s not just giving into all the social media pressure of the NBA, but it will cause far more problems.

“Because now, everyone’s gonna b*tch after games — every single one. Wouldn’t you? If the sticky wheel gets the grease, then everybody’s gonna be the sticky wheel.

With Team USA’s next game approaching against South Sudan on Wednesday afternoon, Gottlieb’s comments raise a fair question: Will Kerr succumb to pressure and increase Tatum’s minutes or prioritize winning, as Gottlieb suggests?

[Doug Gottlieb, Fox Sports Radio]

About Sam Neumann

Since the beginning of 2023, Sam has been a staff writer for Awful Announcing and The Comeback. A 2021 graduate of Temple University, Sam is a Charlotte native, who currently calls Greenville, South Carolina his home. He also has a love/hate relationship with the New York Mets and Jets.