On Monday, Westwood One announced a new multi-year agreement with the NFL. The company will remain the NFL’s national radio partner for primetime and holiday games, along with Saturday and international games and the full NFL Postseason.
*Thrilled* to announce the extension and EXPANSION of our partnership with the @NFL.
And starting this fall, all live FOR FREE in the NFL App.
— Westwood One Sports (@westwood1sports) March 28, 2022
Additionally, three new elements are introduced: availability of primetime broadcasts on the NFL app for free, tentpole event coverage, and alternate game broadcasts.
Here’s more from the release about those new elements.
§ Westwood One’s NFL primetime game broadcasts will be available free to fans on affiliated stations’ primary digital platforms and on the NFL App.
§ Westwood One will offer expanded coverage of NFL tentpole events throughout the year, including NFL Honors, NFL Combine, NFL Draft, and NFL Schedule Release.
§ Westwood One and the NFL will explore creating new alternate game broadcasts in addition to the traditional Westwood One play-by-play.
This was an easy decision for both sides, especially given Westwood One’s long-running relationship with the NFL (35 straight seasons). It also sinks a little more cash into the NFL’s coffers, which no one at the league will complain about.