The ongoing disdain between Roger Goodell and New England Patriots fans came to a head when the NFL commissioner showed up at Gillette Stadium to kick off the 2017 NFL season during the Patriots-Chiefs game a couple weeks back. Goodell was greeted by a sea of blue towels that depicted him as a clown, courtesy of Barstool Sports, who reportedly handed out 70,000 of them before the game. The taunt was in response to Tom Brady’s four-game suspension last season over Deflategate and the way Goodell seemingly singled out the Patriots for punishment.
Roger Goodell clown towels were everywhere opening night https://t.co/Z3z7pjZZ0C pic.twitter.com/XpcdLLfNr3
— Zesty NE Patriots (@zesty_patriots) September 9, 2017
While #OperationClownFace was a success in that the NBC camera crew couldn’t help but show the towels during the telecast, they weren’t featured by the NFL-friendly network.
After the game, fans took their towels home to become keepsakes and conversation starters. Except for at least one towel-owner, who apparently got Brady to sign one of them. The autographed towel was auctioned off for $6,500 at the Matt Light’s Celebrity Shoot-Out. SI.com confirmed with the Light Foundation confirmed that the towel was indeed sold.
This @barstoolsports #Goodell towel autographed by #TomBrady just went for $6500. Tremendous. pic.twitter.com/dGaYQxSW9L
— Scott Haavisto (@ScottyONE) September 19, 2017
If Brady did, in fact, sign the towel, it’s the latest salvo in the never-ending cold war between the star quarterback and the commish. With the suspension served and (presumably) no infractions for Goodell to punish him for, it seems like the two will be left to snipe at one another in various ways so long as they’re both associated with the league.
The only missed opportunity here was that no one told Barstool Sports founder Dave Portnoy the towel was being auctioned. He wrote afterward that “I would have gladly paid 10k to get my towel back. Because this would legit be the best memorabilia piece I could ever own.”

About Sean Keeley
Along with writing for Awful Announcing and The Comeback, Sean is the Managing Editor for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to sean@thecomeback.com.
Recent Posts
‘Bussin’ With The Boys’ getting SEC Championship altcast on ESPN2
Taylor Lewan and Will Compton of Bussin' With The Boys will call the SEC Championship Game on ESPN2 with Josh Pate and Harry Douglas.
Texas Tech coach Joey McGuire endorses Josh Pate for college football commissioner
"I know he would take the job and do a great job."
Bucks analyst obliterates NBA referee over foul call: ‘His head’s rolling on the floor!’
"Because his head is still connected to his neck? Is that the criteria that we’re working with now?"
Dabo Swinney joining ACC Network as guest analyst for ACC Championship Game
Swinney gets to play analyst while his former coordinator chases a championship.
AMC releases Tom Brady-narrated trailer for 49ers dynasty docuseries
The series premieres Feb. 1 on AMC and AMC+.
It’s not going well for Big Ten commissioner Tony Petitti
The Big Ten may still be atop the college football world on the field, but off the field has been a different story.