Oct 21, 2018; Santa Clara, CA, USA; Los Angeles Rams running back Todd Gurley (30) celebrates after scoring a touchdown against the San Francisco 49ers during the third quarter at Levi's Stadium. Mandatory Credit: Kelley L Cox-USA TODAY Sports

Another week, another strong ratings performance from the NFL. Ho hum.

The league’s Week 7 ratings were strong nearly across the board, starting with CBS. The doubleheader, powered by a crossflex and a flex out of Sunday Night Football in the late window, drew an overall rating of 12.0, which was up 14% overall from 2017. The early window drew a 9.5 and the late window drew a 14.4, up 12% and 14% overall.

The early window was highlighted by Patriots-Bears, and the late window was featured a pair of flexed games, featuring the Cowboys-Redskins crossflex and the Rams-49ers Sunday Night Football flex. For one, I am completely shocked that close games (in the forms of New England-Chicago and Dallas-Washington) sucked viewers in and kept them watching the games.

Overall, the four windows drew a 45.3 gross overnight (which is a metric that’s been gaining in popularity this season, much to my dismay), up 4% from last year. Fox was also up for its single window of games, featuring a tight Panthers-Eagles matchup in most of the country (though overall numbers aren’t available yet).

NBC’s Sunday Night Football window was also down for the Chiefs’ 35 point blowout win over the Bengals, a game that was highlighted by Al Michaels frantically trying to do some quick math on the over/under at the end of the game. The overnight peaked at a 12.6 before halftime, which isn’t a good sign given that Week 7 of SNF in 2017 drew a final rating of 11.0.

On the other end of the spectrum, Thursday Night Football drew a horrendous, record-low primetime overnight for Fox this week, but still topped the ALCS and the NBA’s Opening Week games on Turner’s networks.

About Joe Lucia

I hate your favorite team. I also sort of hate most of my favorite teams.