Jerry Jones wants to win a Super Bowl before he dies, but Terrell Owens doesn’t believe the Dallas Cowboys can win as long as he remains owner and president.
Jones may not have built the 2026 Cowboys into a Super Bowl contender, but he built them enough that people wondered if they would be one before the season kicked off. And according to former Cowboys wide receiver Terrell Owens, that might be Jerry’s version of winning the Super Bowl.
Owens spoke about Jerry Jones and the Cowboys on a recent episode of his newly launched Get To The Point Podcast. While the 83-year-old owner claims he wants to see the Cowboys win two more Super Bowls before he dies, Owens believes keeping the team relevant and in the headlines is what really satisfies Jones.
Same old Cowboys, same old story? 👀🏈
T.O. says Jerry Jones keeps selling Dallas fans the dream. 😭😂 Y’all still buying it?! 👇 pic.twitter.com/AF6MAm8aeN— Get To The Point Podcast (@Gttppod) September 15, 2026
“Jerry Jones is really selling all these Cowboy fans. He’s selling them a fantasy. He’s selling them a dream. Jerry, I cannot deny, he is a great salesman,” Owens admitted. “He needs to relinquish some of the control that he has with the team and allow some other people to step in place.”
Co-host Chris Spencer chimed in to note Jones is never going to relinquish power, prompting Owens to say, “That’s a kind of sign of narcissism”
“At the end of the day, he’s not worried about wins and losses,” Owens continued. “Fans out there, it’s not about wins and losses for him. It’s about the bottom line and the bottom dollar. As long as you guys keep buying Dallas Cowboy merch, he’s raking in dollars. As long as he’s putting a decent product on the field and giving you guys hope that every year is the year, you guys keep buying it. He’s just like Donald Trump — he’ll just say anything, and a lot of people are eating it up and think it’s going to be true. Stop it.”
Jones hasn’t really denied this. In recent years, the Cowboys owner has essentially admitted he prioritizes attention over winning. That’s not to say he doesn’t want to win, but he doesn’t want to win at the expense of attention. Jones wouldn’t trade the Cowboys and their Super Bowl drought to win a championship with the Jacksonville Jaguars. And who could blame him?
Forbes recently valued the Cowboys at $17 billion. Surely, Jones would love it if the Cowboys fell into the Super Bowl. But he doesn’t need a Super Bowl to keep them relevant. And if he wants the Cowboys to put all their energy into one thing, it’s growing that valuation by keeping them interesting, not by building them into a legitimate contender.
About Brandon Contes
Brandon Contes is a staff writer for Awful Announcing and The Comeback. He previously helped carve the sports vertical for Mediaite and spent more than three years with Barrett Sports Media. Send tips/comments/complaints to bcontes@thecomeback.com