Russell Wilson defends sharing Mr. Unlimited with the world

You might regret watching Russell Wilson’s Mr. Unlimited video, but the NFL quarterback has no regrets about sharing it with the world.

It’s been more than seven years since Wilson revealed he wasn’t just another boring quarterback with a Super Bowl ring. He was Mr. Unlimited. In 2018, Wilson posted a video on social media teasing himself as “boring Russell” and “Robot Russell” before unveiling Mr. Unlimited as his alter ego.

When they ask u somethin’… tell ’em ur….. #UNLIMITED pic.twitter.com/832yylOTjy

— Russell Wilson (@DangeRussWilson) May 19, 2018

But it wasn’t just the admission that was bizarre and cringey, it was the video. It was the way he said “unlimited,” and the way his wife, Ciara was asking Mr. Unlimited questions from behind the curtain. And it was in that moment that Wilson’s persona changed forever, just probably not in the way he intended.

Thursday morning, the current New York Giants quarterback joined Boomer Esiason and Gregg Giannotti on WFAN’s morning show from training camp. And during the interview, Giannotti asked Wilson, “If you can go back in time and not hit ‘post’ on the Mr. Unlimited video, would you do it.”

Russell Wilson has no regrets about Mr. Unlimited video pic.twitter.com/EHaUf3l7YN

— Awful Announcing (@awfulannouncing) July 31, 2025

“I would still do it,” Wilson said without hesitation, relishing the fact that he has kids who still come up to him to say, “Unlimmmmited.”

That video almost represents a line in Wilson’s career. Prior to Mr. Unlimited, Wilson seemed like a quarterback who was on his way to the Hall of Fame. But after the video, Wilson started to seem like a quarterback too focused on his image. He still could make the Hall of Fame, but having goals that didn’t align with the Seattle Seahawks eventually led to their break-up, and Wilson is now on his fourth team in as many seasons.

Russell Wilson doesn’t appear to see it that way. He might regret throwing that infamous goal line interception to Malcom Butler in Super Bowl XLIX and he will probably one day regret his part in the drama that led to a divorce with the Seahawks. But Mr. Unlimited? No regrets there.