Taylor Swift is reportedly scheduled to be in attendance at the Meadowlands on Sunday as the Jets host the Chiefs and Swift’s fast friend Travis Kelce on Sunday Night Football. As the NFL world works to stay afoot of the latest Swift goings-on, fans were treated to a classic insider duel online over whether the NFL and the Jets would be handing out Swift-inspired friendship bracelets at the game.
Jordan Schultz, an independent NFL reporter who got the scoop of Swift’s attendance, posted on X (formerly known as Twitter) that the NFL would give fans in attendance bracelets “in honor of Travis Kelce and Taylor Swift” and inspired by Swift’s forthcoming rerelease of “1989.”
Sources: The NFL will give away 1989 Sunday Ticket-themed friendship bracelets to #Chiefs’ fans at MetLife Stadium, in “honor of Travis Kelce and Taylor Swift.”
— Jordan Schultz (@Schultz_Report) September 29, 2023
Then on Friday afternoon a New York-based Jets reporter denied the whole thing.
“That’s not happening,” wrote SNY’s Connor Hughes.
— Connor Hughes (@Connor_J_Hughes) September 29, 2023
Zoom out enough and this may just be a mixup of the details. Schultz’s photos clearly highlight the Sunday Ticket branding, which means the bracelet concept could be a YouTube TV-driven giveaway.
Hughes’ report on the other hand insists the league and team are not involved. Both could be true!
The bracelet idea comes from fans at Swift’s Eras Tour who made and shared them among one another throughout the tour this summer. It is admittedly a solid marketing idea from YouTube if it is indeed real.
Later, NFL Network’s Ian Rapoport acknowledged he had his ear to the ground but could not provide immediate clarity.
Swift fan accounts were in shambles.
UPDATE: The original post I deleted as it turns out now the information was false. The NFL will NOT be passing out friendship bracelets. https://t.co/mkrzlp4Pni
— Taylor Swift News (@TSNewzUpdates) September 29, 2023
The saga of the SNF Swift bracelets remains incomplete. We await the next NFL insider to clear it up once and for all.