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On Monday morning Peter King posted an exclusive interview with New England Patriots quarterback Tom Brady about his fifth Super Bowl win last weekend. The column was King using his well-known levels of access across league circles at its best, giving readers exclusive insights into the mind of the only quarterback to win five Super Bowls as a starting quarterback.

The quote that most stood out from Brady was his comment that he didn’t think Super Bowl LI was his best ever game, this in spite of leading the greatest comeback in Super Bowl history and throwing for 466 yards.

Here it is from King’s article:

“I don’t really think that is necessarily the case,” he said, relaxing in ski pants and sneakers. “I think it was one of the greatest games I have ever played in, but when I think of an interception return for a touchdown, some other missed opportunities in the first 37, 38 minutes of the game, I don’t really consider playing a good quarter-and-a-half plus overtime as one of the ‘best games ever.’ But it was certainly one of the most thrilling for me, just because so much was on the line, and it ended up being an incredible game. There are so many things that played into that game—a high-scoring offense, a top-ranked defense, the long Super Bowl, four-and-a-half-hour game, the way that the game unfolded in the first half versus what happened in the second half … so it was just a great game.”

That quote took off across the internet with articles about it appearing at Pro Football Talk,, Yahoo, and dozens of other sites.

Bleacher Report posted an article as well. But when they posted the quote from their Twitter account this evening King took major exception because they presented it without any attribution and under a Bleacher Report logo.

King called out b/r on his Twitter page, saying they stole the quote and that it was “despicable.”

Bleacher Report quickly deleted their tweet, a sign of their lapse in judgment. However, here is a screenshot of it below.

King kept at the issue on Twitter in replies to followers:

The Bleacher Report article from earlier in the day fully credits King, so my guess is this is an honest mistake and not something where they were trying to intentionally mislead their social media followers. Nevertheless, the way it’s presented clearly makes it look like a Bleacher Report original, which definitely takes away from King’s exclusive and is the reason why he was so bothered by it.

Now, “despicable” may be a bit harsh to describe what appears to be a simple social media snafu, but attribution is important and Bleacher Report definitely should have gotten it right the first time in this case. And with this coming after cutting over 50 employees this week, it’s not been a great week for the company.