Somehow, the Jets were the story of Super Bowl Sunday

Somehow, the Jets always manage to insert themselves into the conversation — and, of course, Aaron Rodgers is right there with them.

Rodgers thrives on the spotlight, while the Jets would probably prefer to fly under the radar. But their knack for turning everything into a circus ensures they never stay out of it for long.

Under Woody Johnson’s leadership, the Jets have become synonymous with incompetence, turning them into a content goldmine. They always draw clicks. Despite fanbase angst over media exploitation of their dysfunction, New York embraces the chaos; it’s part of their identity.

And on Super Bowl Sunday, the Jets found a way to drive the conversation again with a bombshell report about where Aaron Rodgers will play in 2025. While other networks hinted that a decision on Rodgers’ future with the organization would be reached in the coming days, it was Fox’s Jay Glazer who broke the news.

ESPN’s Adam Schefter said he’d heard from those around the league that the Jets were expected to move on from Rodgers. However, Glazer definitively reported that the 41-year-old would not be returning to the Jets in 2025.

Big scoopage: Aaron Rodgers flew back to New Jersey last week to meet with the Jets about his future with the team, only to be told that the team was moving on from him. If that means that he will be a June 1 designation that allows him to sign with any team in the league on…

— Jay Glazer (@JayGlazer) February 9, 2025

While this wasn’t necessarily a surprise to anyone following the situation, Glazer’s timing couldn’t have been better. With all the storylines already exhausted well before Fox’s pregame show came on the air, he dropped the news just hours before kickoff, knowing the Super Bowl stage was the perfect place to do so.

This is how Glazer operates. He waited to break the news just hours before kickoff on what’ll be the most-watched telecast of the year. And while he likely already had the scoop in hand, he chose Sunday because he works for Fox, not social media. And he knows the pregame show is the perfect spot to drop a scoop, and he’s done it countless times before.

Sure, he’s faced criticism for his timing—like when he reported teams were interested in trading for Kevin O’Connell before the Vikings had even played for the NFC North title—but Glazer knew the Super Bowl Sunday stage, with every storyline already exhausted, was the perfect place for a scoop of this magnitude.

Especially because it was the Jets.

Of course, it was the Jets. It’s always the Jets.

So, why does a team with the longest playoff drought in North American professional sports always find itself in the media crosshairs? Doug Gottlieb might point fingers at a cabal of Syracuse grads in the press, but it’s more complicated than that.

It’s not just some conspiracy.

What is it, then?

Well, consider that the Jets are a unique case. They’re in New York, which means every little thing they do gets magnified tenfold. But it’s not just location. The Jets, for whatever reason, seem to revel in the chaos. They’ve almost cultivated this image of lovable losers, and the media eats it up. It’s a weird symbiotic relationship.

They’re so used to being a well of incompetence that it’s almost comfortable.

It’s a recipe for staying in the conversation, even when you haven’t won anything since 2010. They’re the ultimate reality show, and we can’t look away.