Jan 27, 2025; Frisco, TX, USA; Dallas Cowboys owner Jerry Jones speaks to the media at a press conference at the Star. Credit: Tim Heitman-Imagn Images

Monday was a banner day for Jerry Jones.

The Dallas Cowboys owner and general manager shed tears as Brian Schottenheimer was introduced as his next head coach. Just a few days after several media members accused the Cowboys — and Jones — of dumping the news of Schottenheimer’s hiring — 10 p.m. on a Friday night.

You be the judge.

Well, the local media served as Jones’ judge on Monday as he effectively introduced Schottenheimer as his team’s next head coach. And in the process, he took aim at a narrative about having a particular “comfort zone” in hiring a person to lead his team who was on no one else’s radar.

But he also threw his new head coach under the bus in fighting back at said narrative.

Classic Jerry.

“Now, I get my proverbial ass kicked over needing people in my comfort zone,” Jones said. “Without this thing being about me in any way, if you don’t think I can operate outside my comfort zone, you are so wrong — it’s unbelievable. This (hiring Schottenheimer) is as big a risk as you can take… No head coaching experience.”

Not exactly a ringing endorsement.

Now, Aaron Glenn, Ben Johnson and Liam Coen all have that in common with Schottenheimer, but none of their owners seemed to make that a point in their introductory press conferences. Nor did they look to receive any brownie points by opting to take the road less traveled.

“Now, let me share something with that. With all of that, you just heard him reference his osmosis, his family,” Jones said. “Anybody in this room that doesn’t believe the apple doesn’t go far from the tree has missed it someplace down the road — especially if there was an effort to make it that way, and there was an effort.

“But then you go around to the countless number of coaches that Schotty has served on staff with and been around; the countless players. How often do you have someone that has 25 years of working through the human relationship and working, aspiring to learn and has his ears and eyes wide open, and looking for techniques and looking for things that make coaches better.”

But this is also the same Jones, who, when asked about his decision-making process for hiring Schottenheimer, launched into a lengthy monologue about his own career, attendance at the Senior Bowl and his desire to be a coach, all without directly answering the question at hand.

So, while Jones may have dismantled the narrative about his “comfort zone” hiring, he managed to run over his new head coach with the bus he was so eager to throw him under.

About Sam Neumann

Since the beginning of 2023, Sam has been a staff writer for Awful Announcing and The Comeback. A 2021 graduate of Temple University, Sam is a Charlotte native, who currently calls Greenville, South Carolina his home. He also has a love/hate relationship with the New York Mets and Jets.