Most NFL fans know J.J. Watt for the number 99, but they should also know he knows all about the number 69.
Nice.
During the third quarter of their 34-27 win over the Washington Commanders, Atlanta Falcons quarterback Michael Penix Jr. found running back Bijan Robinson for a 69-yard play to set up the eventual touchdown. But that number 69 was not lost on Watt.
“A massive 69-yard-play. Nice for the Atlanta Falcons” – @JJWatt pic.twitter.com/mepCjgamvT
— NFL on CBS 🏈 (@NFLonCBS) September 28, 2025
“Bijan out of the backfield and there’s just some traffic that gets Bobby Wagner caught up,” Watt said during the replay. “And that allows Michael Penix Jr. time to swing the ball out. And a massive 69-yard play – nice – for the Atlanta Falcons.”
The “nice” was dropped with purpose and intent. When someone says or references the number 69, the appropriate response is “nice.” Because 69 references sex, and sex references are funny. J.J. Watt doesn’t make the rules, he just follows them.
Watt might not love the number 69 as much as Chip Caray, who seemingly made it his mission as an announcer to squeeze as many 69 references into a broadcast as possible. But clearly, Watt likes 69 enough to know when dropping a “nice” is appropriate.
CBS paired Watt with Ian Eagle in the booth this season after announcing plans for Charles Davis to replace Gary Danielson as the network’s top college football analyst next year. Ironically, Eagle also knows about the “nice” rule with 69. In his first season as a game analyst for CBS, Watt is already drawing rave reviews from fans. And continuing to be relatable by dropping 69 references should only keep those rave reviews coming.

About Brandon Contes
Brandon Contes is a staff writer for Awful Announcing and The Comeback. He previously helped carve the sports vertical for Mediaite and spent more than three years with Barrett Sports Media. Send tips/comments/complaints to bcontes@thecomeback.com
Recent Posts
NFL Network, NFL RedZone returning to Xfinity as Disney, Comcast settle dispute
The deal comes just in time for the 2026 NFL season.
Fever coach Stephanie White praises team for not being ‘reactive’ to outsiders who ‘want to divide’ them
"...there are a lot of folks out there who want to create more challenges for us."
Kirk Herbstreit: Big Ten teams ‘more invested’ than SEC teams in NIL era
"One team looks really inspired, and one team doesn't."
Stavros Halkias fronts new ESPN NFL ad campaign
ESPN turned to comedian and Ravens superfan Stavros Halkias to promote its expanded NFL lineup and first-ever Super Bowl broadcast.
Josh Pate: Tony Petitti has ‘fundamental lack of coherence’ about what makes college football great
"That's the kind of decision maker that I'm not a fan of having in the room."
Sue Bird, Cheryl Miller urge WNBA to ‘stand up for their brand’ against culture war critics
"It's hard to see these wonderful players turn into ammunition for a culture war..."