nfl ratings ARLINGTON, TX – SEPTEMBER 10: Ezekiel Elliott #21 of the Dallas Cowboys carries the ball against B.J. Goodson #93 of the New York Giants in the second half at AT&T Stadium on September 10, 2017 in Arlington, Texas. (Photo by Tom Pennington/Getty Images)

NFL ratings are down over the past two seasons. That much everyone seems to agree on.

Beyond that? Well, it’s tough to find consensus.

We at Awful Announcing have heard all the potential explanations for why people aren’t watching the NFL like they used to. Some of them make sense. Others are totally ridiculous. Others are difficult to evaluate. In the interest of thoroughness, we have compiled all of these supposed factors, reasonable and otherwise, into one list.

Somewhere in here lies the truth about the NFL’s ratings decline. Good luck finding it.

So there you have it. The NFL’s decline in ratings is about whatever the hell you want it to be about.

About Alex Putterman

Alex is a writer and editor for The Comeback and Awful Announcing. He has written for The Atlantic, VICE Sports,, and more. He is a proud alum of Northwestern University and The Daily Northwestern. You can find him on Twitter @AlexPutterman.