NFL ratings are down over the past two seasons. That much everyone seems to agree on.
Beyond that? Well, it’s tough to find consensus.
We at Awful Announcing have heard all the potential explanations for why people aren’t watching the NFL like they used to. Some of them make sense. Others are totally ridiculous. Others are difficult to evaluate. In the interest of thoroughness, we have compiled all of these supposed factors, reasonable and otherwise, into one list.
Somewhere in here lies the truth about the NFL’s ratings decline. Good luck finding it.
The latest
- Rebellion against athlete protests, beginning with Colin Kaepernick last fall
- Rebellion against the league’s reaction to those protests, including Kaepernick’s ongoing unemployment
- Too much politics in general
- Competition from last year’s presidential election
- Interest in Donald Trump’s presidency
- Over-saturation, with games in too many time-slots
- Too many commercials
- Quality of play
- Lack of stars
- Specifically, lack of star quarterbacks
- Uninteresting matchups
- Hurricanes
- Too much violence
- Not enough violence
- Concern over head injuries
- Domestic violence arrests
- Roger Goodell
- The 2016 Chicago Cubs
- Limits on daily fantasy sports
- Too much fantasy sports
- Bad officiating
- Too many penalty flags
- Too much passing, not enough running
- Too many player celebrations
- Not enough player celebrations
- Failure to embrace black culture
- Inferiority to the NBA
- Cord-cutting
- Increase in viewing options
- Rise of digital streaming
- The RedZone channel
- Fans’ attention spans
- Millennials
So there you have it. The NFL’s decline in ratings is about whatever the hell you want it to be about.

About Alex Putterman
Alex is a writer and editor for The Comeback and Awful Announcing. He has written for The Atlantic, VICE Sports, MLB.com, SI.com and more. He is a proud alum of Northwestern University and The Daily Northwestern. You can find him on Twitter @AlexPutterman.
Recent Posts
Booger McFarland admits he’s only watched Ohio State once this season
"I've only seen them play one game and that was against Texas."
NFL could carve out holiday slate in future broadcast packages
More tradeoffs for the NFL to consider in its gradual embrace of streaming.
Urban Meyer: Curt Cignetti’s Indiana turnaround best coaching job in college football history
"It's not even close."
Curt Menefee doesn’t think Terry Bradshaw will ever leave Fox NFL Sunday: ‘They’re going to be carrying him out in a hearse’
"I don’t think he’s ever, ever going to leave. And nor should he."
Russell Wilson has an opportunity to reinvent himself in CBS audition
This Sunday, Russell Wilson can alter that narrative around him when he joins CBS Sports as a guest analyst.
Fernando Mendoza in Fox postgame interview: ‘The Hoosiers are flippin’ champs!’
"Who ever thought the Hoosiers would be here?! But now the Hoosiers are flippin' champs! Let's go!"