Earlier this month, Katie Camlin beat NFL insiders to the news of Patrick Mahomes signing a contract extension. Camlin, an employee at Plaza Liquor in Kansas City, MO, tweeted that a Chiefs’ employee came in and bought six bottles of Dom Perignon for “a big signing” that wasn’t defensive tackle Chris Jones, which she correctly guessed meant a Mahomes deal. Well, the Chiefs have now signed Jones to an extension as well, with that news officially coming out Wednesday through a team announcement. They teamed up with Camlin Thursday for a fun video announcing that as “The Brett Veach Special” (Veach is the Chiefs’ general manager):
https://twitter.com/Chiefs/status/1283785966373617664?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1283785966373617664%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.tmz.com%2F2020%2F07%2F16%2Fkansas-city-chiefs-enlist-infamous-liquor-store-worker-to-announce-chirs-jones-deal%2F
This also led to NFL insiders again giving Camlin some Twitter mentions:
Insider @katie_cammm on it again…: https://t.co/POfadSHYl2
— Adam Schefter (@AdamSchefter) July 16, 2020
Come on, Katie. Leave some scoops (and champagne) for the rest of us https://t.co/5AR2CCLHA3
— Ian Rapoport (@RapSheet) July 16, 2020
That’s very well done by the Chiefs and Camlin to capitalize off the interest in how she initially broke the Mahomes news. And it’s a fun video to do around an extension, and one that certainly got a lot more attention than a team’s typical social media moves.
[Kansas City Chiefs on Twitter]
About Andrew Bucholtz
Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.