Bill Belichick is doing it all.
While he couldn’t find an NFL team to say yes to him as their next head coach, he’s having difficulty saying no. In fact, the ex-New England Patriots head coach is juggling as many responsibilities as he did when he was the head man in charge of an organization but is now doing so on various media platforms.
The 33rd Team announced Wednesday the addition of Belichick as a strategic advisor, along with former NFL head coaches Matt Patricia and Adam Gase. According to a release, “Belichick and the coaches will advise the company in a variety of areas, including player and team evaluation, coaching insights, in-game adjustments, and overall football analysis.”
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Welcome to the team, Coach Belichick 🤝 https://t.co/n56m2NtBve pic.twitter.com/t3A15WNiwm
— The 33rd Team (@The33rdTeamFB) September 4, 2024
“I am excited to work with such a talented group of coaches and executives to innovate and advance how we teach the game of football,” said Belichick. “I look forward to utilizing my many years of studying and coaching the sport to help The 33rd Team develop analysis that serve as a resource to fans, coaches and teams of all levels.”
But if you thought that would be his only gig in the media this season, you’d be wrongly mistaken. In the past week alone, Belichick has announced three new media ventures. In addition to recurring roles on multiple ESPN properties and a weekly co-hosting role on a popular NFL recap show, SiriusXM announced that Belichick would join the Let’s Go! Podcast, hosted by longtime sports journalist Jim Gray.
At ESPN, Belichick will join The Pat McAfee Show each Monday to kick off the show, recapping the NFL weekend and the ManningCast each Monday night to set the stage for the game in the first quarter. Belichick will also be a panelist on The CW’s Inside the NFL with Chad Johnson, Ryan Clark and Chris Long.
The SiriusXM announcement came just a few days prior to ESPN (and Omaha Productions) announcing that Belichick will join Peyton Manning in a new ESPN+ show, The Breakdown with Peyton and Belichick, which premieres Sept. 6. The 30-minute show will air each Friday during the regular season, as the football icons provide “a film room, schematic breakdown” of the upcoming ESPN Monday Night Football matchup.
That’s also without mentioning that Belichick is hosting a new show with Underdog Fantasy, titled Coach, with Bill Belichick. The new show, which the former coach will co-produce, “will feature Belichick breaking down film, taking fans through the process as if he were coaching the team. And the first iteration of Coach included a surprise appearance from Patricia, Belichick’s former defensive coordinator in New England.
It’s been suggested that Belichick’s newfound enthusiasm for media appearances is a calculated effort to rehabilitate his image following a rocky exit from the Patriots, which could certainly point to why he has his hands in so many different cookie jars.
About Sam Neumann
Since the beginning of 2023, Sam has been a staff writer for Awful Announcing and The Comeback. A 2021 graduate of Temple University, Sam is a Charlotte native, who currently calls Greenville, South Carolina his home. He also has a love/hate relationship with the New York Mets and Jets.