As the calendar turns to 2018, the following two facts are undeniably true:
- NFL ratings are down, leaving the league and its rights-holders some cause for concern.
- The NFL remains by far the most popular programming on television.
On Tuesday, AdAge published a list of the 50 most watched broadcasts of 2017, based on Nielsen data. A whopping 37 of those broadcasts came from the NFL, including the Super Bowl (No. 1), all 11 other playoff matchups, six Sunday Night Football telecasts, the league’s kickoff game on NBC and 18 other windows on CBS and Fox.
The NFL accounted for nine of the top 12 spots, with the only exceptions coming from Donald Trump’s inauguration and congressional address (both of which aired across multiple networks) and the Academy Awards on ABC.
The latest
- Adrian Wojnarowski supportive of protégé Shams Charania replacing him at ESPN
- NBA, NHL stand to lose tens of millions if Bally Sports does not emerge from bankruptcy
- A.J. Pierzynski weighs in on Fox broadcast backlash: ‘We pissed off both sides…that means you’re doing your job’
- Political ads dominating sports telecasts with seemingly no end in sight
The NFL’s 37 spots on this list represent an increase from 28 in 2016, when the Olympics accounted for 11 of the top 50, and equivalent to the league’s total from 2015, per AdAge.
Though the NFL dominated the most-watched programming of 2017, it wasn’t the only sports property to crack the top 50. Non-NFL sports entries included:
No. 13 — World Series Game 7 (28.2 million viewers)
No. 20 — College Football Championship (25.3 million viewers)
No. 23 — NBA Finals Game 5 (24.5 million viewers)
No. 29 — NCAA Tournament championship (23 million viewers)
No. 33 — World Series Game 6 (22.3 million viewers)
No. 45 — NBA Finals Game 3 (20 million viewers)
No. 49 — NBA Finals Game 2 (19.7 million viewers)
Every broadcast on the list was a sporting event, an award show or parade, or a “Trump-related event.” Not a single scripted television show cracked the top 50.
The main takeaway here is that even if sports viewership, and particularly NFL viewership, is dropping, it continues to outpace other TV programming. With the rise of digital streaming, there is now serious reason to question to long-term prospects of televised sporting events, but for now games reign supreme as much as (or more than) ever.
[AdAge]
