College softball continues to be a property on the rise for ESPN.
Game 1 of the intrastate battle between the Texas Tech Red Raiders and the Texas Longhorns in the Women’s College World Series on Wednesday averaged 2.1 million viewers on ESPN. The Longhorns’ unconventional win, which came in part due to a hit that drove in two runs while the Red Raiders were attempting to intentionally walk a hitter, increased its audience by 11% year-over-year from Oklahoma’s Game 1 win over Texas in 2024 (1.91 million viewers), which was a record-setting audience at the time.
Most-watched #WCWS Game 1 EVER on ESPN platforms 🎉
#NCAASoftball pic.twitter.com/phny0ABHHC— ESPN PR (@ESPNPR) June 5, 2025
Per ESPN, Game 1 peaked at 2.8 million viewers and was the most-watched cable telecast of the day in the females 18-49 demographic.
Perhaps the best superlative for the Women’s College World Series, however, is that it drew nearly as many viewers as Game 1 of the Stanley Cup Finals on TNT, which it took on head-to-head. The Stanley Cup Finals averaged just 2.42 million viewers, the least-watched Game 1 since 2008 (excluding COVID-impacted seasons).
The mere fact that college softball is within touching distance of a “Big 4” North American sports league is remarkable, and a testament to ESPN’s role in growing the sport by increasing its exposure in recent years.
Overall, the Women’s College World Series is averaging 1.21 million viewers, according to Jon Lewis of Sports Media Watch. That is a 21% increase from this point last year.

About Drew Lerner
Drew Lerner is a staff writer for Awful Announcing and an aspiring cable subscriber. He previously covered sports media for Sports Media Watch. Future beat writer for the Oasis reunion tour.
Recent Posts
Jon Gruden reportedly will do play-by-play announcing for NFL preseason game
"In about a month, Jon Gruden will be doing play-by-play on an NFL game."
Bruce Levine apologizes to Cubs executives after criticizing them in accidental X post
The 670 The Score reporter apologized to Chicago Cubs executives Jed Hoyer and Carter Hawkins.
Shane Ryan defends Rory McIlroy ‘legacy’ question after internet blowback
"I will *not* be apologizing for asking a player if he cares about his long-term place in history."
Ricky Bottalico calls Netflix out for ‘bald-faced lie’ about Barry Bonds incident
"Wrong, wrong, wrong, wrong"
Longtime Orlando Magic play-by-play voice David Steele announces retirement
"It’s been an honor to represent the Orlando Magic and I am forever grateful."
Folarin Balogun ‘knew’ Trump efforts with FIFA would be controversial, saw ‘nerves’ among USMNT teammates
The president has confirmed his administration lobbied FIFA to reinstatement Balogun for the USMNT's Round of 16 game against Belgium.